We were lucky to catch up with LaToya Rozof recently and have shared our conversation below.
Hi LaToya, thank you for being such a positive, uplifting person. We’ve noticed that so many of the successful folks we’ve had the good fortune of connecting with have high levels of optimism and so we’d love to hear about your optimism and where you think it comes from.
I’ve always been a “glass half full” type of thinker. I believe all of the experiences that we go through are for the next person that we encounter. We were created to help one another. Helping others and servant leadership is my my dna. My grandparents started a business that helped people deal with loss (a funeral home). I saw first hand the positive impact that it had on the community. They built a business from nothing to something based soley off kindness and were/are known nationwide. I aspire to leave my mark on the world in a similar capacity.
Thanks, so before we move on maybe you can share a bit more about yourself?
I’m the owner of 79Roze Dress Shop which is a boutique catered to curvy girls. But for us, it’s not just about clothes; we’re promoting body positivity and self-esteem to a consumer that’s been overlooked and underserved by the fashion world for years. Our mission is to empower women to embrace their curves and not feel pressured to conform to mainstream standards of beauty. We were not made to all look the same!
The next phase for 79Roze is to take our body positivity message on the road by launching our body positivity products in September. This includes t-shirts, positive body affirmation cards, stickers and launching a podcast. In the meantime, you can sign up to receive our weekly newsletter at 79Roze.com.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Curiosity, grit and tenacity were necessary skills that helped me on my entrepreneurial journey. You need to be curious about your industry, customers and the overall market. Ask questions and network with those who have been there before you. This will help you connect with your customers and help create the best strategies for success. You need grit to get you through the hard times-the pandemics, slow months, rejections and all the other negative but necessary things that you will encounter on the journey. These things truly help you grow. You need tenacity to keep going. You will encounter people who don’t understand the entrepreneurial journey, but that tenacity will make you keep coming back to why you started.
As we end our chat, is there a book you can leave people with that’s been meaningful to you and your development?
We all should be millionaires by Rachel Rodgers was life changing in the way that I thought about money, making money and utilizing my skills for success.
1. The ability to make or earn more money starts with your own self value and people will treat you accordingly.
2. We underprice or undervalue our products or services based on how we try to count people’s pockets. The price is the price and the right customers will pay.
Contact Info:
- Website: 79Roze.com
- Instagram: https://Instagram.com/79Roze
- Facebook: https://Facebook.com/79Roze
- Youtube: https://www.youtube.com/@79Roze
Image Credits
Kenney Ellison Jennifer Robbins
