Meet Marina Claunch

We recently connected with Marina Claunch and have shared our conversation below.

Alright, so we’re so thrilled to have Marina with us today – welcome and maybe we can jump right into it with a question about one of your qualities that we most admire. How did you develop your work ethic? Where do you think you get it from?
Growing up as an only child in a single-parent household, my mother was the ultimate role model for work ethic. She is a teacher and has always worked very hard to make sure that I had a special and memorable childhood. I learned at a fairly young age the importance of earning the things that you want in life. Because of her, I can say that I am able to acknowledge and appreciate the value in working hard for what you want to accomplish in life. If you want something, not everyone in this world has to work hard to get it. But when you do work hard to get it, it feels that much better.

If you had to pick three qualities that are most important to develop, which three would you say matter most?
Looking back I would say that the three qualities, skills, or areas of knowledge that were most impactful in my journey would be my waxing technique (every esthetician has their own technique for how they do things), my organizational skills, and more importantly my socialization skills. My advice for people who are early in their journey would be to meet with successful business mentors and ask as many questions as possible. Be consistent and diligent when pursuing your business plan. Attend educational courses, workshops, and conventions that will give you the tools to help you advance your skillset. I also always recommend hiring an accountant and financial advisor if possible.

What was the most impactful thing your parents did for you?
The most impactful thing my mother did for me was support me in my decision to quit nursing school and pursue a career in esthetics. I was 19 at the time and the first in my family to go to a trade school. Some important members of my family did not approve of trade school. I was told that I absolutely had to get a four year college degree or I would never be successful. After graduating esthetics school and obtaining my esthetician’s license, my family discouraged me from working as an esthetician and encouraged me to go back to school for nursing. I thought they knew best and I wanted to please them, Therefore I convinced myself that I wanted to be a nurse who would work in a medical spa providing injectables. I went to community college to start taking the necessary nursing prerequisite classes and also utilized my license by working part-time as a waxer at a local spa. I was absolutely miserable going to school taking nursing prerequisite courses but loved my part-time job as an esthetician. After many days of coming home from school crying about how much I hated taking the courses and was not excited about becoming a nurse, my mother finally suggested that I do what truly makes me happy – working as an esthetician. It was a turning point for me where I decided to fully pursue esthetics with the end-goal of opening my own spa. I was 21 when I officially opened Avivah Wax Spa in September of 2017.

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Image Credits
Heather Marie Photography

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