Alright – so today we’ve got the honor of introducing you to Joey Rassool. We think you’ll enjoy our conversation, we’ve shared it below.
Joey, looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?
Early on in my career, I was working as a full-time freelancer on low-budget films with no previous connections or avenues into the industry. I had dropped out of film school, didn’t intern at a studio, and had no mentor to apprentice under. This meant that I would take any and every opportunity that came my way. but not only, that. If you wanted to guarantee you’d get hired again you had to do more than just the job you were hired to do. you had to stand out against all the other talent that had been brought onto that project.
This mentality got me through my freelance days until 2017 when I was hired by a studio in a full-time capacity. But that feeling of constantly needing to impress stuck with me. There’s a constant fear that tomorrow I could be starting from scratch, just like I was all the time as a freelancer. It might not be the most healthy source of work ethic, but I have learned to embrace it because it’s part of my experience and my skillset.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
I’ve always had a passion for cars. From the days of visiting the Saugus Speedway before it was torn down, to getting up at 5 a.m. to watch the European F1 races, I literally never get tired of racing. As a veteran of the film industry with 15 years of experience producing content in short and long form, I wanted to find a way to combine my knowledge with my passion. My time at Donut Media showed me that there are many content creators passionate about cars, but there are so many more motorsport endeavors out there that need exposure and attention in order to keep racing.
I started Rassool Racing Media as a way to showcase my own racing endeavors, but also to act as a service for other race teams and provide them with social media content that takes advantage of emerging trends and gets them the attention their sponsors want without a large effort on their part. The right posts on social media and the right content can give brands massive incentives to support a team at any level of motorsport. In this day and age, everyone is asked to multitask as a content creator and if your organization can’t afford to dedicate someone to that task, you need an outside solution that can be efficient and effective.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
One of the wisest things I ever learned came from my father Reza Rassool. He told me that the goal of work should be to find a way to stop trading your time for money. At the time I thought that just meant working for a salary rather than hourly, but as I became a more experienced content creator I realized that my knowledge saved clients time. Asking me how something could be achieved saved them hours of research or trial and error because I had already done it. During the pandemic, I really saw this take shape as everyone was all of a sudden looking for streaming solutions, and I had been producing and technical directing Twitch and YouTube streams for 6 years at that point.
The next would be that you never know which client will be your next stepping stone on the road to success. I can trace almost every job I’ve ever gotten back to 4 specific shoots, and they certainly weren’t the highest paying or most prestigious.
and the third is to never answer a client with “no”. That doesn’t mean to never turning a client down, but rather always presenting an option, even if that option is way out of their budget or scope. there’s a difference between “it can’t be done” and “I could do it, if we had this this and this”.
What is the number one obstacle or challenge you are currently facing and what are you doing to try to resolve or overcome this challenge?
The biggest challenge for Rassool Racing Media right now is scheduling. Racing almost exclusively happens on weekends which means that potential days to work with clients are effectively cut from 250 to 100. This means that we need to use weekdays whenever we can and take advantage of any opportunities to make content outside of race weekends.
Contact Info:
- Website: https://trackbookings.com/providers/rassool-racing-media/
- Instagram: rassoolracing
- Linkedin: https://www.linkedin.com/company/rassool-racing-media/
- Youtube: https://www.youtube.com/@RassoolRacing
Image Credits
Photo Credit Hot Rod Cameras
