Meet Ross Verity

We’re excited to introduce you to the always interesting and insightful Ross Verity. We hope you’ll enjoy our conversation with Ross below.

Hi Ross , thanks for sharing your insights with our community today. Part of your success, no doubt, is due to your work ethic and so we’d love if you could open up about where you got your work ethic from?
I know I get my work ethics from my mother. Growing up from a child into my early adulthood, all I’ve ever known was my mother to work hard to provide for her (2) boys (my brother & I). She taught me work ethics without really having to say a word; just her actions. Being a single mother she had no choice but to work because there wasn’t anyone else. We have conversations now, & she always say that if she failed then “we failed”. Her work behaviors rubbed off on me in a positive way; & it definitely contributed to my success as an entrepreneur today.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
I’m a Real-Estate Investor/ Commercial Contractor, & Real-Estate Coach that focuses on full gut rehab projects located in the Greater St. Louis, MO Area. These projects tend to be difficult due to such intense renovations, but the finish projects are well worth my efforts. It brings me joy to take something that was once falling apart, & now a small family calls it their home. Raising the home values, lowering crime rates, & creating better school districts in my community has always been my mission since I started investing. I’m changing the narrative in my community (1) project at a time. Now residing in Atlanta, GA, I’m inspired by so many design ideas that I get to bring back home & implement on my real-estate projects. I’m very excited, & It’s hard to keep all this information in that I stumbled on another passion which is coaching. I developed a mentorship “The No Cap Rule” that focuses on the processes of completing a real-estate renovation from start to finish. With no experience needed; I’m a open book to my students to help them avoid all the mistakes I’ve made on my real-estate journey. Which can save them thousands of dollars, & most importantly time.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Looking back 3 qualities I would say being observant, networking, & not being afraid of failure played a huge role in my success as a Real-Estate Investor. Being observant I learned from other people’s mistakes, & or found better alternatives for the same end goal. I listen to understand not just to hear. Paying close attention to detail in any mission or project. Being an entrepreneur, I realize that most people don’t reach success without a team or a collective of like minded people. Networking is an important skill because just (1) contact can be a life changing relationship for your business. I’m naturally a shy person so I had to break out that shell, & become more comfortable with meeting new people. I understand that you will always make an income if you can solve a problem for someone else. In business they always say “No Risk No Reward”, this is a very true statement. Not being afraid of failure gave me the energy to go after a real-estate career. I had to fail into success. Life isn’t perfect, but things will always fall into place if you stay consistent. Being afraid will only hold you back from your destiny in life. If something doesn’t work; make the adjustments & try again until it works. The advice I would give to young professionals would be to seek a mentor that’s in the position you want to be in the future. It saves you so much time, & you gain so much experience without the risk. If someone is successful; they’re not in that position by mistake. Learn their routine, principles, hacks, behaviors, & implement in your entrepreneurial journey.

Okay, so before we go, is there anyone you’d like to shoutout for the role they’ve played in helping you develop the essential skills or overcome challenges along the way?
I would say James Hutchins, who is my older cousin, has been the most impactful in my Real-Estate career due to the construction background foundation I acquired through him. I was 18 years old fresh out of high school, & was green in the construction industry. Boo (Jame’s Nickname) gave me an opportunity to join the union working for his commercial construction firm earning a decent salary at a very young age with (0) experience. Paid for my schooling, & training; once I became a Journeyman Laborer I was on my way. Under his disciplines I learned project management, project safety, scheduling, how to bid projects, how to source tools/ material, & how to write contracts/proposals, etc. These same disciplines I use in my businesses today. I’m forever thankful, & appreciate everything he’s done for me as a young professional. That’s why it’s imperative for me to help the next generation of young entrepreneurs because someone took a chance, & helped me.

Contact Info:

Image Credits
Amir “Milli” Patton Sharron “Goldy” Pate Leonanda Redden

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