Meet Ashley McEntee

We’re excited to introduce you to the always interesting and insightful Ashley McEntee. We hope you’ll enjoy our conversation with Ashley below.

Hi Ashley, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?
During my upbringing, I encountered numerous challenges. My family faced financial hardships, with my father’s inconsistent presence and my mother tirelessly working to support my brother and me. It became evident early on that I had to put in immense effort if I desired anything beyond the basics. My upbringing ignited a burning determination and sense of resilience in my formative years; I aspired to transcend my circumstances. I cultivated a determination to pursue business and marketing. Recognizing the importance of learning from those with vast knowledge, I sought to surround myself with such individuals.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
My primary goal as Founder and CEO of MATCHA MCENTEA is to broaden the company’s product range with innovative offerings that maintain the essence of ceremonial grade matcha.

We are still in the early stages of our development and are committed to raising awareness about our serum’s numerous benefits among customers and potential retailers. To achieve this, we have identified that the most effective approach is to organize community events all over the US that allow us to engage directly with our audience.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Three pivotal factors that made my journey distinctive and significant were the diagnoses of Celiac and Lupus, my unwavering will to never give up on my dreams, and my obsession with matcha. My diagnoses acted as catalysts, prompting a profound shift in my overall wellness lifestyle and leading me to scrutinize the ingredients in my health and skincare products more closely.

I advise anyone pursuing their passion for making a rough business plan, outlining competitors, and understanding that you will get much rejection along the way but never to take it personally.

Before we go, any advice you can share with people who are feeling overwhelmed?
When I experience overwhelming stress, I step away from my work and seek activities that can trigger the release of endorphins, like a beach walk, pilates, or a hike, or engage in creative outlets that provide a sense of liberation.

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