Meet Josh Brown

We recently connected with Josh Brown and have shared our conversation below.

Josh, thank you so much for joining us. You are such a positive person and it’s something we really admire and so we wanted to start by asking you where you think your optimism comes from?
I’ve had many people remark about my positive energy and optimistic mindset. I am often asked where it comes from. My optimism comes from knowing:

1) God and “the universe” are extremely generous, especially to those who try their very best
2) Understanding pain and difficulty is not only unavoidable but absolutely necessary to my success so I will never allow pain to take away from my optimism
3) The prophecy of the event causes the event of the prophecy, so why would I choose to be anything other than optimistic?

1) God and “the universe” are extremely generous, especially to those who try their very best.

Why wouldn’t I be optimistic when I know that all I must do is focus on being the best version of myself possible and I can achieve anything I set my mind to?

If I work my hardest, do my absolute best, act with integrity, and am always trying to improve, there is no way that I can possibly fail.

Even if you don’t have what you want yet if you are still trying your best every day to get what you want and you haven’t given up or quit then you haven’t failed.

Anyone who has completely and utterly dedicated themselves to something has ALWAYS succeeded regardless of how difficult or impossible the situation may seem, which only adds to my optimistic mindset.

Being in the health industry, I like to use the analogy of being in good physical condition as an example of this.

Anyone who trains their hardest, eats as well as possible, and 100% dedicates themselves to getting in shape every single day without failure always ends up in shape.

I’ve literally never met someone who trains their hardest, always eats right, and completely dedicates themselves to being in shape, NOT being in shape.

If someone does not have what they want it’s because either they haven’t put in enough sweat equity yet, there is something(s) wrong with what they are doing, something is not quite adding up correctly, and/or they are not actually trying their very best.

Many of these same individuals will proclaim they have tried their best because then they can justify giving up and quitting. You will hear these people say something like, “Well, I tried my best so even though I failed I tried my best so that’s all that matters, I guess it just wasn’t meant to be”.

This is a logical failure and a cop-out because if they actually tried their very best, they wouldn’t fail. However, because of their mindset, these same individuals give up and quit before they reach their goals.

People don’t want to admit that they aren’t doing their very best because if they admit that, then their built-in excuse for the failure not being their fault melts away and now they are accountable because there is something that they could be doing better.

Most people aren’t willing to be brutally honest with themselves and admit the reason they are failing is due to their own (in)actions, not because God or the universe decided that “it wasn’t meant to be”.

This lack of self-accountability not only takes away their optimism but also leads to a feeling of helplessness as due to their mindset they believe they are powerless to do anything about the situation they are in.

However, if they changed their mindset and embraced the failure as their fault and their responsibility to fix, they would have an endless source of optimism because they would realize they could do something about it and transform their reality into something positive.

2) Understanding pain and difficulty is not only unavoidable but absolutely necessary to my success, so I will never allow pain to take away from my optimism

There is no light without dark, there is no success without failure, and there is no joy and optimism without pain and difficulty.

The path to success is not easy. There will be extreme difficulty along the way. Much of my optimism comes from knowing that the pain, trials and tribulations, and suffering are intrinsically attached to my goals and will happen regardless of how well I perform.

While I of course try my best to minimize the pain and difficulty, if I can’t stop the pain from happening, I should surely learn to enjoy it, right?

If you can’t stop life from hitting you and you can’t stop life from giving you unexpected difficulties and you can’t stop yourself from sometimes feeling sad, anxious, or stressed, then, the best thing you can do is adapt your mindset to finding the pain engaging, exciting, and use it as a catalyst for your success.

So, when I experience pain and difficulties, it does not surprise me or take away my positive energy, instead, the pain increases my optimism. This is because my mindset allows me to convert the pain into a never-ending source of positive energy and optimism.

I expect difficulty because inherently I understand that difficulty is linked to my goals and is necessary for me to reach my goals so when I encounter pain it doesn’t detract from my optimism.

In fact, the more ambitious my goals are, the more difficulties I will encounter because value and difficulty are linked together, so whenever I encounter pain, I have conditioned my brain into thinking, “More Pain? Great, bring it on!”

If the difficulty wasn’t there and instead the path to success was easy, then anyone could achieve what I was striving for and then it wouldn’t be valuable because anyone could have it and there would be nothing to strive for, nothing to aspire to, nothing to be excited or optimistic for.

3) The prophecy of the event causes the event of the prophecy, so why would I choose to be anything other than optimistic?

We reap what we sow. What we project we attract to ourselves like magnets, so why would I choose to be pessimistic over optimistic?

Every day that we get the opportunity to wake up and put our best foot forward is a blessing that should not be taken for granted.

It would be extremely ungrateful of me not to be thankful for what I currently have and not optimistic when I have the ability to curate my reality into whatever I want it to be.

That isn’t to say that there isn’t pain or difficulty as there always is but why would I complain about something that is unavoidable or allow it to detract my optimism?

Why would I let the pain and difficulty I am experiencing poison my mindset into feeling pessimistic when that only makes me weaker?

Pain is one of the primary flavors of life, so if I can’t change the flavor, I might as well learn to enjoy the taste and eat all the pain given to me and extract the nutrients from the pain to help me develop into the best version of myself possible and use it as fuel to remain in a perpetual state of optimism.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
Cryo Nation is all about helping others live their best, most meaningful life possible!

We achieve this by providing simple sustainable solutions for issues that are ubiquitous to us all – we help people overcome pain issues, we help people achieve weight-loss goals and we help people maximize their health so they can focus on all the other important elements of their life.

Born from a “Crazy Idea” by Josh, who has always been passionate about health and wellness, had a vision to make this crazy idea into a reality. He saw a need he could fill, right in his own town.

So, he tapped into his experience and his passion and created a unique health and wellness center unlike any other. Based on a solid business plan and a culture of helping others and giving back to the community, Cryo Nation was born in the Spring of 2014.

Cryo Nation has expanded to multiple locations, including our flagship location in Grapevine which is the busiest Cryotherapy center in the world! We are rapidly expanding and are in the process of opening more corporate and franchise locations across the nation.

Josh wanted his wellness center to be a place where people of any age could use simple yet powerful methods to improve their health, while having fun and still living their life doing what they love.

Because when your health is at its best it amplifies all other aspects of your life – your relationships, your wealth, and your overall impact, allowing you to live your most meaningful life possible and that is what we are all about at Cryo Nation!

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
1) Develop a strong Mindset – Learn to love the chaos and “embrace the suck”

2) Develop a strong work ethic – You must become indefatigable

3) Perspecatity – you must have a penetrating discernment, a clarity of vision and intellect in order to have a deep understanding and insight into all realms

The best way you can develop these qualities is to practice them daily and only surround yourself with others who have the same mindset (hint: this may require you to remove certain friends/family/people from your existence).

Don’t waste time on anything or anyone that doesn’t contribute to your overall goals, you don’t have time to waste.

Surround yourself with people smarter than you – you never want to be the smartest person in the room.

Be confident but be humble. Be willing to be the student. When you are around others smarter than you, speak less and listen more.

Find others with the same mindset who are further along in the journey – they can help you shorten the learning curve drastically and develop these skills much faster than you could on your own.

What would you advise – going all in on your strengths or investing on areas where you aren’t as strong to be more well-rounded?
It is much better to go all in on your strengths as opposed to trying to be well rounded by focusing on areas you aren’t as strong in.

One of main mentors who is extremely successful told me, “Josh, you are amazing at 1 or 2 things and you are horrible at everything else, focus on the 1 or 2 things you are great at”.

While this may sound harsh to some, his point was valid and well made – you don’t need to be, and never will be, great at everything.

There are a few things I am great at and there are an infinite number of things that I am average or below average at.

While I have the ability to improve at anything, we each have a limited amount of bandwidth and we have to decide what we want to invest our time and energy into.

You can dilute yourself trying to be good at everything and you still won’t be good enough to be competitive with those who are naturally skilled in those same areas.

This takes away time and energy that could be much more efficiently spent if you directed that same time and energy towards your natural strengths where you have an innate competitive advantage.

Instead, I recommend going all in on your strengths and being precise like a surgeon when it comes to determining which weaknesses you need to improve on.

If you focus your energy on your strengths, any weaknesses you happen to have that are surrounding and weakening your strengths will reveal themselves over time and you can selectively work on those specific weaknesses as that will enhance your natural strengths even more.

Going all in on your innate strengths and strategically picking which weaknesses to work on based on your strengths is much more efficient and powerful than diluting yourself by trying to be good at everything.

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