We’re excited to introduce you to the always interesting and insightful Ignacio Melero. We hope you’ll enjoy our conversation with Ignacio below.
Ignacio, thank you so much for making time for us today. We can’t wait to dive into your story and the lessons you’ve learned along the way, but maybe we can start with something foundational to your success. How have you gone about developing your ability to communicate effectively?
Whether you’re interacting with industry professionals, enthusiasts or customers, here are a few of my PRO TIPS for effective communication in the world of wines and spirits:
1. Stay informed: keep up with industry trends, new releases, and regulation changes.
2. Create meaningful customer focused conversation: listen actively to their preferences and guide them accordingly.
3. Professionalism: keeping a professional demeanor is particularly important in the wines and spirit industry, where reputation and relationships play a significant role.
Thanks, so before we move on maybe you can share a bit more about yourself?
My role in Alexander James and Company is my passion.
AJ & Co. prides itself in offering wines and spirits across the globe.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
These are three qualities that were impactful in my personal growth and my role in Alexander James.
Adaptability- being adaptable allows businesses to respond quickly to market trends, customer preferences, and industry disruptions fostering slow and sustainable growth.
Relationships- building strong relationships through excellent service leases to customer loyalty and life long success. This I learned from my parents.
Strategic Vision and Planning- effective planning helps allocate resources efficiently, manage risks and navigate challenges. This practice ensures a strong foundation. This I learned from my girlfriend.
What do you do when you feel overwhelmed? Any advice or strategies?
I call my partner, we chat. The right partner can make or break a deal, a business, a household.
I’m this aspect I am very fortunate, we are a team.
My partner is Canadian.
Contact Info:
- Instagram: Alexanderjamesandcompany
- Twitter: Ignacio Melero

