Meet Shannon Nelson

Alright – so today we’ve got the honor of introducing you to Shannon Nelson. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Shannon, thanks for sharing your insights with our community today. Part of your success, no doubt, is due to your work ethic and so we’d love if you could open up about where you got your work ethic from?
My work ethic comes from my mom. I’ve seen her work hard all of my life and she has had multiple businesses throughout the years and that has always inspired me to become my own boss and go after my dreams.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
LiqHer infused ice cream takes the delightful experience of traditional ice cream to a new level by incorporating carefully crafted alcoholic infusions. What sets us apart is the seamless blend of premium spirits with rich, creamy flavors, creating a unique treat for those seeking a sophisticated twist on the classic indulgence. Our commitment to quality ingredients and innovative pairings is what makes every scoop an exciting exploration of taste. Stay tuned for upcoming events and new flavor launches, as we continue to push the boundaries of frozen indulgence.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
In reflecting on my journey with LiqHer, three crucial elements stand out: creativity, adaptability, and a deep understanding of flavor profiles. Embrace creativity to innovate and differentiate your product. Stay adaptable to navigate challenges and evolving market trends. Develop a nuanced understanding of flavor combinations to craft unique experiences. To those starting their journey, my advice is to cultivate a curious mindset, be open to learning from setbacks, and actively seek mentorship to refine your skills and gain valuable insights.

All the wisdom you’ve shared today is sincerely appreciated. Before we go, can you tell us about the main challenge you are currently facing?
The primary challenge we’re tackling in our pursuit of a brick-and-mortar presence is securing the ideal location. Finding the right spot that aligns with our brand identity, target audience, and local regulations can be complex. We’re actively collaborating with real estate experts, conducting thorough market research, and engaging with local communities to identify prime locations that complement our vision. Adapting our approach based on valuable insights ensures we navigate this obstacle with strategic precision.

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