We recently connected with Natalia Berry and have shared our conversation below.
Natalia, thrilled to have you on the platform as I think our readers can really benefit from your insights and experiences. In particular, we’d love to hear about how you think about burnout, avoiding or overcoming burnout, etc.
Being passionate about the work that you do can quickly become exhausting. I often find myself putting a lot of time and energy into my clients as I enjoy doing the work, but I have found it necessary to take breaks and focus on yourself on a consistent basis. It’s better to produce quality work, and with that, it takes some time. It also helps having clients that understand and value similar things.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
I founded my company, Grozina, in 2017 as a marketing and public relations firm. Since then, it’s grown into many different sectors and in that process it evolved into a larger consulting firm that partners with governments, universities and international companies worldwide. Though the majority of the work is still focused on marketing and PR, we also offer operational, management, scientific and technical consulting services as well.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Focus on the things that you like and work on perfecting those skills. I have always been a strong writer and story teller in school from a young age, but it was not until I had clear demand for my work that I realized my worth and began to value my work and make substantial profit from it. The journey to get there is hard, it takes persistence and a lot of self-reflection. I would say the hardest thing to do is to price your work (at least for me), be OK knowing that you’re not going to make anything for a while, but stay committed. Those that win are not always the most wealthy, most educated, most well-connected, it’s the ones that have put in the work.
How would you describe your ideal client?
My ideal client is a foreign company. I like competition, I think it puts people in check and allows for others to shine. I am all for stimulating global economy, so I like working with foreign companies and give them the opportunity to compete on the international level that I think they deserve, but have little ability due to language barriers which portray them as not credible. It’s always good to see a good company succeed that otherwise would have never reached its full potential.
Contact Info:
- Website: grozina.com
- Instagram: @grozina
- Linkedin: linkedin.com/company/grozina
