We recently connected with Evan Price and have shared our conversation below.
Evan, looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?
100% from my parents. My parents were divorced most of my childhood. (they actually remarried each other when I was 18, that’s a crazy story). But while I was a kid I saw my single Mom hustle through jobs without a college education. She never had a hard time finding work. She managed to balance it all; work, dating, spending quality time with us. I don’t know how she did it. And my Dad did the same. He worked sales, retail, management, grocery stores, he liked to get his hand dirty. I always looked up to both of them for that, and I brought that with me into my work life.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
I run a music coaching company that specializes in helping solo-preneurs in the creative space build businesses around their expertise and skills, I like to call them Artistpreneurs. A lot of my clients are music educators, coaches, and freelancers providing done-for-you services. There has always been this “starving artist” mindset in the creative space. Like creatives just have to suffer and not make money. I like to say my company’s mission is trying to break that stereotype and help talented creative experts build financial freedom doing what they love. I too started as a musician and found the business side brought me more joy, so I combined the two and Artist Collective was born.
Also I just became a full-time digital nomad. I quit my 9-5 at Apple Inc and moved out of the country for travel and to focus on my business. Currently living in Medellin, Colombia.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Offer building – I used to provide every service possible. I thought the more services the more customer right? Wrong. This made me a jack-of-all-trades and no one really felt drawn to my offers. By niching down and building a single powerful offer I was able to make a larger impact. Start with thew 1 thing you do really well and grow from there.
Sales – I tried to avoid sales because it felt gross. I felt like I was taking money from people. But once I flipped the script about this and realized I was providing a service and helping people solve problems, my business thrived.
Authentic personal branding – with influencers and social media at an all time high, having a social pretense is almost required. But once I focused on making it about the authentic me I started to enjoy making content. Speak your truth and your tribe will find you.
Any advice for folks feeling overwhelmed?
Oh gosh this is a good one. As a business owners overwhelm comes often. You feel high highs and low lows. Meditation and focusing on your physical health helps a lot. But a coach once told me that though you need to plan big picture; 1,3,5,10 years out, in the end you just need to focus on the 24 hours in front of you. Tackle the tasks at hand and keep moving. It’s a balance of macro and micro.
Contact Info:
- Website: https://theartistpreneur.com
- Instagram: https://www.instagram.com/ac_evan/
- Linkedin: https://www.linkedin.com/in/ac-evan/
Image Credits
I have ability to use
