We were lucky to catch up with Deepika Grover recently and have shared our conversation below.
Deepika, appreciate you making time for us and sharing your wisdom with the community. So many of us go through similar pain points throughout our journeys and so hearing about how others overcame obstacles can be helpful. One of those struggles is keeping creativity alive despite all the stresses, challenges and problems we might be dealing with. How do you keep your creativity alive?
Exploring diverse interests: I actively pursue a wide range of interests and hobbies, which exposes me to different ideas and perspectives.
Continuous learning: I constantly seek new knowledge and information through reading books, articles, and other resources. This helps me stay updated and inspires fresh ideas.
Embracing curiosity: I cultivate a curious mindset by asking questions, seeking answers, and exploring the unknown. Curiosity fuels my creativity and encourages innovative thinking.
Seeking inspiration from others: I draw inspiration from other creative individuals, such as artists, writers, and innovators. Their work motivates me and sparks new ideas.
Taking breaks and relaxing: I understand the importance of downtime. Stepping away from work and engaging in activities like meditation, exercise, or spending time in nature helps recharge my mind and enhances creativity.
Embracing failure and experimentation: I embrace failure as a learning opportunity and believe in the value of experimentation. Trying new approaches, even if they don’t always succeed, fosters a creative mindset.
Collaborating with others: Collaborating with like-minded individuals allows me to bounce ideas off each other, gain new perspectives, and collectively generate innovative solutions.
Setting goals and deadlines: Establishing specific goals and deadlines helps channel my creativity into tangible outcomes. This structure encourages productivity and helps me focus my creative energy.
By incorporating these practices into my routine, I can nurture and sustain my creativity over time.
Thanks, so before we move on maybe you can share a bit more about yourself?
As a motion graphic designer, my role involves creating visual concepts and animating them to communicate messages, ideas, or information effectively. Here are some of the tasks I typically perform:
Understanding client requirements: I collaborate with clients to understand their design needs, objectives, and target audience. This helps me create designs that align with their vision and goals.
Concept development: I brainstorm and generate creative ideas and concepts based on the client’s brief. I explore different visual approaches, layouts, color schemes, and typography options to create compelling designs.
Design creation: Using design software such as Adobe Photoshop, Illustrator, After Effects, or other tools, I bring the concepts to life. I create logos, illustrations, posters, brochures, websites, E-Learning videos, and other visual elements that convey the desired message or brand identity.
Layout and composition: I carefully arrange and organize visual elements such as text, images, and graphics to create visually appealing and balanced compositions. I consider factors like hierarchy, spacing, and visual flow to ensure clarity and impact.
Color selection: I choose color palettes that evoke the desired mood or emotion and align with the brand’s identity. I consider color theory principles to create harmonious and aesthetically pleasing designs.
Typography: I select appropriate fonts and typography styles that enhance the overall design and effectively communicate the intended message. I consider legibility, readability, and visual hierarchy when choosing and arranging typefaces.
Collaboration and feedback: I often work closely with clients, creative teams, or art directors to refine and iterate on designs based on feedback. Collaboration and effective communication are essential to ensure the final design meets the client’s expectations.
File preparation and delivery: Once the design is finalized, I prepare the necessary files in the required formats (such as JPEG, PNG, or PDF) for different applications and deliver them to the client or production team.
Overall, as a motion graphic designer, my goal is to create visually appealing and impactful designs that effectively communicate messages, evoke emotions, and enhance the brand identity of my clients.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
For beginners in graphic design, here are some valuable tips to help you get started and improve your skills:
Learn the fundamentals: Familiarize yourself with the basic principles of design, such as color theory, typography, composition, and layout. Understanding these foundational elements will provide a strong base for your design work.
Study and get inspired: Explore the work of established graphic designers and seek inspiration from various sources, including books, websites, and design blogs. Analyze their techniques, styles, and creative approaches to expand your design vocabulary.
Practice regularly: Designing is a skill that improves with practice. Dedicate regular time to work on design projects, even if they are personal or self-initiated. The more you practice, the more you’ll refine your abilities and develop your unique style.
Experiment with different tools and software: Familiarize yourself with industry-standard design software like Adobe Photoshop, Illustrator, or InDesign. Experiment with their features and capabilities to discover new possibilities for your designs.
Seek feedback and learn from it: Share your work with others and seek constructive feedback from fellow designers, mentors, or online design communities. Embrace feedback as an opportunity for growth and learning.
Build a portfolio: Create a portfolio showcasing your best work. It can include personal projects, mock-ups, or freelance work. A well-organized and visually appealing portfolio will help you demonstrate your skills to potential clients or employers.
Stay updated with trends and technology: Keep yourself informed about the latest design trends, emerging technologies, and industry developments. Being aware of current design practices and tools will give you a competitive edge.
Develop your critical eye: Train yourself to evaluate design work objectively. Analyze what makes a design successful or unsuccessful and learn from both good and bad examples. This will enhance your ability to create effective designs.
Never stop learning: Graphic design is a constantly evolving field. Stay curious and continue learning new techniques, staying updated with design trends, and exploring different design disciplines. Continuous learning will help you grow as a designer.
Remember, becoming a skilled graphic designer takes time and effort. Be patient, persistent, and open to learning, and enjoy the journey of honing your creative abilities.
Any advice for folks feeling overwhelmed?
Like anyone else, I also feel overwhelmed in various situations and for different reasons. Here are some common factors that may contribute to a girl feeling overwhelmed:
Academic pressures: High expectations, demanding coursework, deadlines, and a heavy workload can create stress and overwhelm.
Personal expectations: Girls may feel overwhelmed when they set unrealistic standards for themselves in various aspects of life, such as appearance, relationships, or achievements. Striving for perfection can lead to feelings of stress and overwhelm.
Emotional challenges: Dealing with emotional difficulties like anxiety, depression, or relationship issues can be overwhelming for anyone, including girls. These challenges may impact their overall well-being and make it harder to cope with daily demands.
Time management: Balancing a job, extracurricular activities, family commitments, and personal interests are the most overwhelming for me where I feel stretched thin and struggle to find time for myself.
It’s important to note that everyone’s experiences are unique, and what may overwhelm one person may not have the same impact on another. Each individual has their own threshold for coping with stress and overwhelming situations. If you or someone you know is feeling overwhelmed, it’s essential to seek support from trusted individuals, such as family, friends, or professionals, who can provide guidance, understanding, and resources to help navigate through difficult times.
Contact Info:
- Website: https://express.adobe.com/page/iiXC3bWn0US4B/
- Instagram: https://instagram.com/deepika7575?igshid=NTc4MTIwNjQ2YQ==
- Linkedin: https://www.linkedin.com/in/deepika7575/
- Other: https://dribbble.com/Deepika_Grover
