Alright – so today we’ve got the honor of introducing you to Juliana Lievano. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Juliana, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?
As a little girl, and growing in a family of both parents being entrepreneurs, I knew my life was destined to go in the same direction. I went to school for advertising and Graphic Design, worked for big and great businesses, but I always felt empty. During those years I designed different small businesses like e-commerce, and some other more with the intention of growing big with any of them, but I didn’t have any luck until 4 years ago when I opened Alpha Lit Charlotte. A business that came to my life at the right time and moment, and even though I questioned myself on doing it, my mind and heart knew this was sent to me. I have never being more happier doing something in my life. I can combined all the aspects of me being the owner of this business. I can use my graphic design background and creativity, together with my extrovert personality to meet other entrepreneurs and businesses, and create a community of support and friendship that I never thought I will have.
Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
My name is Juliana Lievano, I’m originally from the city of Bogotá, Colombia. My journey began with dreams that led me to pursue graphic design, earning honors as I navigated through this career, and meeting wonderful people that helped grow not only with my own skills as a designer, but as a person.
After dedicating 12 years to my graphic design career, I took a leap into uncertainty, stepping away without a clear path. That’s when Alpha Lit Charlotte entered my life, becoming a beacon of change and transformation.
This marquee letter business not only ignited a new passion but immersed me in the world of entrepreneurship. Through Alpha Lit Charlotte, I’ve learned valuable lessons and connected with an inspiring community of fellow entrepreneurs, fostering a spirit of support and service.
At Alpha Lit Charlotte, we specialize in bringing a touch of magic to events through our marquee letters. Imagine large, illuminated letters that spell out names, initials, or messages – that’s the essence of our marquee letter business.
These letters, adorned with glowing bulbs, serve as striking focal points, transforming any event into a visually captivating experience. They add a unique and personalized touch, making weddings, birthdays, corporate gatherings, and special occasions truly memorable.
What sets Alpha Lit Charlotte apart is not just the visual spectacle; it’s the ability to customize. Clients have the freedom to choose the letters and messages, tailoring each setup to suit the theme or sentiment of their event. Whether it’s a romantic “LOVE” backdrop for a wedding or a company name shining bright at a corporate function, the possibilities are as diverse as the events themselves.
Beyond the aesthetic appeal, our marquee letters create a welcoming ambiance and serve as ideal photo backdrops. Guests are drawn to these illuminated structures, capturing moments that become cherished memories. It’s not just about lighting up spaces; it’s about elevating the entire event experience.
In essence, Alpha Lit Charlotte is about crafting moments that resonate. We bring light, creativity, and a touch of enchantment to events, turning ordinary spaces into extraordinary memories that linger in the hearts of hosts and guests alike.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
1. **Creativity and Design Expertise:** The foundation of my graphic design background significantly influenced how I approached the visual aspect of marquee letters. Understanding design principles allowed me to create aesthetically pleasing setups.
– Advice: Constantly nurture your creativity and design skills. Stay updated on design trends, experiment with new ideas, and be open to evolving your style. This will set you apart in the competitive landscape.
2. **Entrepreneurial Spirit:**
Embracing entrepreneurship was pivotal in navigating the challenges and opportunities that came with running Alpha Lit Charlotte. It involved a mindset shift towards strategic thinking, risk-taking, and adaptability.
– Advice: Cultivate your entrepreneurial spirit. Learn about business operations, marketing, and customer relations. Be resilient in the face of challenges, and always seek ways to innovate and improve your business model.
3. **Community Building and Networking:**
Establishing connections with fellow entrepreneurs created a supportive community that enriched my journey. Collaborations and shared experiences became sources of inspiration and valuable insights.
– Advice: Actively build your network. Attend industry events, engage with like-minded individuals, and be genuinely interested in others. A strong network provides support, mentorship, and opportunities for growth. Be open to collaboration; it can lead to unexpected and rewarding ventures.
In summary, prioritize developing and enhancing your creative skills, embrace an entrepreneurial mindset, and actively build a supportive network. Continual learning, adaptability, and a genuine passion for your craft will propel you forward on your journey, turning challenges into stepping stones for success.
Awesome, really appreciate you opening up with us today and before we close maybe you can share a book recommendation with us. Has there been a book that’s been impactful in your growth and development?
Reading “Think and Grow Rich” played a crucial role in shaping my mindset and approach to both life and business, especially during my transformative journey with Alpha Lit Charlotte. Napoleon Hill’s timeless wisdom provided profound insights that significantly influenced my entrepreneurial path.
One impactful lesson from the book is the power of mindset. Hill emphasizes the importance of cultivating a positive mental attitude, belief in oneself, and the ability to visualize success. This mindset shift became a cornerstone in my journey, helping me navigate challenges with resilience and optimism.
In the realm of entrepreneurship, where challenges are inevitable, the principles from this book served as a compass, guiding me towards growth, prosperity, and a deeper understanding of my own potential. I recommend it to anyone embarking on their journey, as the timeless wisdom within its pages has the transformative power to shape both mindset and destiny.
Contact Info:
- Website: www.alphalitcharlotte.com
- Instagram: @alphalitcharlotte
- Facebook: Alpha Lit Charlotte
Image Credits
@corriehugginscreative
