Meet Lauren Satterfield

We were lucky to catch up with Lauren Satterfield recently and have shared our conversation below.

Lauren , so great to have you with us and we want to jump right into a really important question. In recent years, it’s become so clear that we’re living through a time where so many folks are lacking self-confidence and self-esteem. So, we’d love to hear about your journey and how you developed your self-confidence and self-esteem.
Building confidence has been a very intentional journey full of mentorship and self-discovery.

From an early age, I knew I’d never be the loudest in the room. I can confidently say, that’s just not how I’m wired. Determined not to let the gift of gab and extroverted tendencies hold me back, I learned to cultivate other talents that allowed me to shine all the same. I was 12 years old when I learned my words and thoughts have value and most importantly can hold influence. Writing was the first gift I learned to embrace, thanks to my very first mentor; a local judge in my hometown who asked me to write a speech he was delivering to a community organization for kids. Looking back, I recognize this moment as transformative. It planted the seed of understanding my worth and power in this world. That seed grew roots and inspired my purpose of propagating self-value, confidence, and transformation for women at The BRICC Foundry.

In a world that constantly tells you who and what you ought to be, I also encourage people to do the work to understand your strengths and talents. In my book, Presence: The Great Equalizer, I teach readers that everyone has presence, and it takes intentionality to uncover theirs. The development of an authentic presence rooted in confidence enables us to attract people, create opportunities, and move with authority. It walks you through the i-RACE framework to build and leverage authentic presence through intention, research, analysis, creating a plan, execution, exposure, and education.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
Currently living my wildest portfolio professional dreams in Los Angeles, CA. With 12+ years of experience working with consumer technology at global firms, I am a multi-hyphenate non-profit founder, master communicator, and published author.

During business hours, I’m a People Manager at a broadcast and streaming company leading a team of marketing project managers. In a freelance capacity, I maintain an intimate list of clients and agencies where I produce engaging campaigns, experiential activations, and creative concepts.

Leaning on my untraditional journey of tandem corporate and entrepreneurial careers led me to launch The BRICC Foundry – a nonprofit that provides mentorship and career-building experiences for underrepresented women like me on a journey to success. I’ve quite literally had to work twice as hard to earn my spot in corporate spaces. My freelance career exponentially fueled my growth from entry-level to director in corporate. Alongside a powerhouse collective of women, BRICC facilitates resume-building experiences to fast-track our mentees in their career paths.

January is mentorship month and BRICC is open for mentorship for 2024! In addition to our one-on-one and group mentorship constructs, we launched our new mentorship-on-demand model that provides Mentees and Mentors access to a library of content and courses. Mentorship-on-demand offers topics about career planning, project management, data analytics, leadership, and much more. Meeting women exactly where they are is our motivation for this expansion. With new content added monthly, this new model provides around-the-clock mentorship resources and direct support to our community.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Three qualities that are most important to develop are critical thinking, continuous learning, and emotional intelligence.

Problems will evolve and new ones will arise. What will remain consistent is your ability to process and organize your method to solve the issue. Strategy and frameworks get stale over time and as new technology or methods impact their efficacy. This is where continuous learning is crucial. New news ideas and concepts that can be applied to appropriate predicaments will keep your strategic approach fresh and cutting edge. Lastly, emotional intelligence allows you to create appropriate boundaries relative to your situation that impact how you may handle or decisions you may make.

If you can refine these skill sets, there is no challenge you can’t rise above.

We’ve all got limited resources, time, energy, focus etc – so if you had to choose between going all in on your strengths or working on areas where you aren’t as strong, what would you choose?
Go all in on your strengths. Businesses do this all the time. They focus on their competitive advantages (ie. strengths) and outsource what they can’t do efficiently. Figure out how to maximize your strengths – scale, refine, innovate.

My favorite way to mitigate my areas of opportunity is to collaborate. I have so many bright and talented experts around me, and I’ve learned to glean from their knowledge and experience. The ability to allow someone to lead in their strengths is a reflection of your integrity and self-confidence.
Building a non-profit that has grown over the last 5 years has less to do with me knowing all the answers, but rather the initiative to build a team of women I trust to amplify my ideas and extend my vision well beyond what I could imagine alone.

And as we close, I hope some dynamic women feel empowered to connect with The BRICC Foundry.

Contact Info:

Image Credits
CN Clark Photography

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