Meet Tony Rodini

We recently connected with Tony Rodini and have shared our conversation below.

Tony, we’re so excited for our community to get to know you and learn from your journey and the wisdom you’ve acquired over time. Let’s kick things off with a discussion on self-confidence and self-esteem. How did you develop yours?
I think that all creatives can agree that no matter where you are in your career, extreme highs and extreme lows are inevitable when it comes to confidence and self-esteem. What’s important is resilience and balance.

Over the span of my career as a producer/ songwriter I have certainly gain more confidence with every milestone I cross. Whether that be landing a new cut with a high-profile artist, securing a song in a film or commercial campaign (known as a sync), or working alongside artists and producers that I admire, every little win attributes to the confidence that I have. But the truth is, no matter what you accomplish, we’ve been conditioned to always want more.

I’m fortunate for the successes that I’m having in an industry that is so competitive. However, self-esteem, sadly, seems to come from external factors like this.

I guess what I’m trying to say is that it took a while for me to grow to be truly confident. Even just *acting* confident has led to bigger opportunities which in turn, added to my self confidence (if that makes sense?).

In this industry every one win comes with a hundred losses. So what’s important is to take the time to be thankful and acknowledge that last greatest cut, or sync, or session or *whatever*, and keep it movin’.

Thanks, so before we move on maybe you can share a bit more about yourself?
I produce and write songs for a living. Wow, I’m grateful to be able to say that haha.

It’s been a long journey to get where I’m at now, and that journey will always continue. I grew up in Philadelphia, and found myself taking the bus up to New York frequently while getting my foot in the door in the music industry. I made friends with multi-platinum producer Christian Medice and started learning how to compose records.

Eventually at 21 I moved to LA. I did a lot of odd music production jobs here and there, and slowly began working with bigger writers, then bigger artists… I was really just learning as I went. There’s no handbook for this sort of thing so it’s definitely been a wild ride to say the least.

Eventually I was noticed by Grammy-winning producer Tearce “Kizzo” Person. Kizzo believed in me enough to help me acquire my first publishing deal with Sony Music. Since then I’ve worked with a wide variety of artists such as DVBBS, Blackbear, Natasha Bedingfield, Terror Jr, Sabrina Carpenter, Mod Sun, and more.

I’m truly focused on growing my catalogue with bigger and bigger releases (obviously hah). But really with that comes the ability to be more selective with what projects I put time into, and who those projects are with. I’m sure that can apply to anyone ambitious enough build a career or brand from the ground up…especially in the creative field

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Three most important qualities I’d say are confidence, having thick skin (is that a quality?), and having an incredibly consistent work ethic.

Someone once told me that no matter how hard you think you’re working, there’s always someone out there working harder. My advice to producers and songwriters who are early on in their journey is to never give up. I know that sounds corny, but with every session, every business move, every deal, every record, comes a learning experience.

If you apply what you learn, you’ll get 1% better at your craft every single day. ALSO don’t *ever* be afraid to take a chance and reach out to people who might be a little further along than you. Ask for advice, ask if they need help with a project, ask if you can write with them…the worst that can happen is they say “no”. But to be honest, the music industry really isn’t full of a lot of assholes like people might think. Most people, at least in my experience, want to help out the best they can. Everyone wants to win together. And the assholes are the ones who don’t have longevity haha

Before we go, any advice you can share with people who are feeling overwhelmed?
When I feel overwhelmed I start by making a to-do list. You’d be surprised at how helpful it is to visually see a list of what needs to be done. From there you can try and prioritize. What’s most important in the long run? What’s most important in the short term? How can I balance my time in a way that allows me to complete all tasks without losing my mind?

I personally tend to catastrophize in my mind. You have to remind yourself that life isn’t like dominos. If one situation happens to falls through, that doesn’t mean the next will, or even the opportunity after that…and so on. Take it day by day and WORK HARD. Hard work, connections and perfecting your craft will win every time.

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Image Credits
Alvin Banks, Samantha Hochberg

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