We recently connected with Vanessa Mitera and have shared our conversation below.
Hi Vanessa , appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?
I had always dreamed of becoming an OBGYN, but life had other plans. When my parents divorced during my senior year of high school, my life took an unexpected turn. As the oldest of four, I had to work long hours to help support my family and couldn’t attend a university in person. I settled for a community college and changed my degree countless times as I kept getting placed on program waitlists. Shortly after being accepted into a Respiratory therapy program, I knew that wasn’t where I was meant to be.
After years of working two jobs, I discovered my passion for photography and decided to take a risk and start my own business. It was terrifying, but I knew I had to leap. I started in the motherhood space of photography, but after attending a business summit, I realized I wanted to work with businesses. So, I pivoted and found even more success.
I own a successful branding business where I help companies elevate their brands; I am a wife and a proud mother of two. It wasn’t an easy journey, but I am grateful for every twist and turn that led me to where I am today. I truly believe that God had a plan for me all along, and I am thankful for the courage to take risks and follow my dreams.
Thanks, so before we move on maybe you can share a bit more about yourself?
I educate businesses on creating stand-out brands and a practical roadmap that attracts them to their ideal audience through coaching and brand strategy.
I also just launched another business I cofounded Omaha Lux Branding. This business is a team of four and each of us specializes in either website design, branding kits and logos, and I specialize in photography. We all help to bring a cohesive elevated brand for luxury businesses.
Lastly, I launched my business podcast Hustle With Heart with Vanessa Mitera. This podcast is for businesses owners seeking to include the Lord in everything they do.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
I didn’t need a degree to be successful. I am a forever student. I believe that it is so important to always be evolving and elevating your mindset. We can always learn from others. Self-development is key to always growing.
As a business owner, you have to be resilient because you are going to fail. Things are not going to be perfect, but being able to. grow from the things that happen. Will get you to where you want to be.
Being tech savvy will save you a ton of money. However being willing to know when to invest in hiring help will change the trajectory of your business and how quickly you can scale.
For anyone who is just starting out, invest in growing yourself and grow a team as quickly as you can.
Okay, so before we go we always love to ask if you are looking for folks to partner or collaborate with?
I’m a huge cheerleader for the success of other businesses so I would love to do anything that would involve a collaboration or just give shout out to other businesses!
Contact Info:
- Website: Miterabranding.com
- Instagram: Miterabranding
- Facebook: Miterabranding
- Linkedin: Miterabranding
Image Credits
Julie Trinh Photography Vanessa Mitera Photography
