We caught up with the brilliant and insightful Anna Yang a few weeks ago and have shared our conversation below.
Hi Anna, great to have you with us today and excited to have you share your wisdom with our readers. Over the years, after speaking with countless do-ers, makers, builders, entrepreneurs, artists and more we’ve noticed that the ability to take risks is central to almost all stories of triumph and so we’re really interested in hearing about your journey with risk and how you developed your risk-taking ability.
Navigating through risks is essential for developing the ability to take risks. I believe life is all about embracing risks, as they foster growth, ignite creativity, and unveil new opportunities. Similarly, learning from failure is crucial; one should never fear failure.
I had people telling me that my decision to pursue a master’s degree in communication after a career in design as risky. However, I regard it as an opportunity for growth, bringing me a step closer to achieving my goals. To me, it’s a risk — a positive one, and certainly one worth taking.
Undoubtedly, taking risks requires considerable courage. It’s never simple. Reflecting on my own capabilities, I find that adaptability, confidence, and intuition are key traits that enable me to take risks comfortably. Whether it’s making a crucial decision, venturing into a new market, or navigating a career change amidst uncertainty, the fear of the unknown is a common human response. Yet, with flexibility and the ability to adapt to unforeseen changes, success is not just possible—it’s probable. In essence, you will not only manage but thrive.
Interestingly, many talented designers I’ve encountered, including myself, share experiences of imposter syndrome. It has taken years to build the confidence I now hold as both a designer and communicator. Belief in oneself is paramount before others can place their trust in you. With this self-belief, risks become less daunting.
Relying on gut feelings or instincts is also a part of taking risks, which I consider an ability in its own right. Trusting your instincts, and what your heart tells you, can sometimes lead to unexpectedly positive outcomes.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
My name is Anna, and I am a visual designer based in Los Angeles with a focus on art direction, motion design, graphic design, and branding. I hold a B.F.A. in Motion Media Design and a minor in Graphic Design, from the Savannah College of Art and Design (SCAD), where I graduated back in 2021. My professional journey includes a role as a Junior Motion Designer at Brand New School, where I contributed to campaigns and pitches for a diverse portfolio of clients such as Google, Android, Sephora, Disney, Leqvio, Dell, Conoco, among others. Additionally, I have years of experience working as a freelance visual designer, undertaking motion and graphic design projects, as well as comprehensive rebranding initiatives—from conducting market and brand audits to developing detailed brand guidelines.
Currently, I am enhancing my skills with Experian’s Internal Communications team. Simultaneously, I am advancing my education as a graduate student at the University of Southern California (USC), pursuing an M.S. in Public Relations and Advertising, expected to graduate May 2024. This journey has significantly contributed to my growth as both a designer and communicator, and I am eager to explore the opportunities that lie ahead.
I have also recently launched my new portfolio, showcasing creative projects that reflect my expertise and the diverse skills I bring to the table.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Knowing What You Want
As storytellers, we often emphasize that a strong brand is built on a compelling narrative. It becomes the vision, mission, values, and voice. When you consider yourself as your own brand, it’s crucial to position yourself by understanding your desires and what holds the most significance to you. This extends beyond mere career goals to encompass your life’s purpose. Such clarity is like a lighthouse, it will provide direction for your next steps.
Connections
Throughout my years studying abroad and working overseas, I’ve found that establishing meaningful connections, and even lifelong friendships, has been the most impactful aspect of my journey. It’s about having a supportive community that celebrates your successes with you.
Fall in Love with What You Do
While you shouldn’t “marry” your job, falling in love with your work is ok! This love acts as a motivational force, enhancing your purpose. Be confident and take pride in your works. Such passion is invaluable, especially for those just graduating or in the early stages of their careers. Don’t fear change. Instead, embrace exploration to discover what truly captivates you.
How can folks who want to work with you connect?
I’m always excited to meet new people and build connections. Whether you’re searching for a creative mind for design ideas or just want to have a conversation, feel free to reach out! I’m open to collaborating on a wide range of projects and I’m also eager to learn more about other industries, so don’t hesitate to get in touch. Plus, if you happen to be in the SoCal area, I’d love to show you my favorite coffee spots around here.
Contact Info:
- Website: https://www.annayang.design/
- Instagram: https://www.instagram.com/anna_yanggg/
- Linkedin: https://www.linkedin.com/in/anna-hsin-hua-yang/
Image Credits
Project under Snowday Studio New Portfolio Website Uncanny Sunday event materials created at Loftwork Poster Design created for LANY tour Airbnb x Enterprise campaign created at USC Illustration
