We were lucky to catch up with Roy Holmes recently and have shared our conversation below.
Roy , so good to have you with us today. We’ve got so much planned, so let’s jump right into it. We live in such a diverse world, and in many ways the world is getting better and more understanding but it’s far from perfect. There are so many times where folks find themselves in rooms or situations where they are the only ones that look like them – that might mean being the only woman of color in the room or the only person who grew up in a certain environment etc. Can you talk to us about how you’ve managed to thrive even in situations where you were the only one in the room?
I work with people from all walks of life. Playing sports growing up taught me that not everyone is the same. People have different backgrounds and different upbringings. A mantra that I like to live by is that I’m a coach, and what I offer can help anyone. I feel that people often times get caught up with defining themselves as “X.” The best example that I always give is, there are comedians such as Kevin Hart. He has cross over power. He’s a comedian that happens to be black, not a black comedian.
Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
My name is Roy Holmes, Co-owner, and lead performance coach at AMP Performance, located in Carlsbad, California. AMP is a premier private performance studio specializing in physical therapy, fitness, and sports performance. With over 20 years of experience in the sports performance and fitness industry, I have worked with renowned companies such as Velocity Sports and EXOS.
My focus lies in working with professional athletes across various leagues, with a particular emphasis on pro football and Women’s soccer. Currently, I am contracted to provide speed and strength training for the San Diego Wave FC, working closely with athletes of the caliber of Alex Morgan, Abby Dahlkemper, and Naomi Grima.
As AMP embarks on its inaugural year, we are thrilled to expand our services to offer specialized sports-specific speed and strength camps for high school athletes. Additionally, we are in the process of developing in-person educational programs tailored for fitness and performance specialists. AMP Performance is committed to excellence and looks forward to enhancing athletic performance and fitness goals for all our clients.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
I think it’s important to be willing to put in the work and learn from others that are in the position that you may someday be in.
The best advice that I can provide is do everything, try everything and network. Someone is always watching your work and how others interact with you. Being book smart is good but being relatable is great. Be humble and remember to walk your path and not some body else’s
Alright so to wrap up, who deserves credit for helping you overcome challenges or build some of the essential skills you’ve needed?
There are three people who I would say shaped who I am and my approach.
1. My father. He is the person that taught me to grow where you are at but don’t be afraid to look ahead. The world is ever changing so what you do today will prepare you for tomorrow
2. My high school football coach. The details matter. Mistake will be made but the preparation and the detail that it is done will often time determine the outcome before the game is played. You cannot adjust for what you never prepared for.
3. My youth football coach. Culture matters. The environment that you create will either attract more clients or move them in a different direction. All are welcome, but what does that welcome look like. What is that standard? What are the non-negotiable ?
Contact Info:
- Website: www.teamampperformance.com
- Instagram: Coach_Holmes
- Linkedin: https://www.linkedin.com/in/roy-holmes-ii-35b409149?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
- Other: IG: Teamamp_performance

