Meet Torris Pelichet

Alright – so today we’ve got the honor of introducing you to Torris Pelichet. We think you’ll enjoy our conversation, we’ve shared it below.

Torris, we’re thrilled to have you sharing your thoughts and lessons with our community. So, for folks who are at a stage in their life or career where they are trying to be more resilient, can you share where you get your resilience from?
I get my resilience from my grandmothers. They grew up during a very challenging time in our country and faced a lot of pain, yet they were always so full of love and joy. Both of my grandmothers raised multiple generations of children and were incredibly passionate about their families. They never gave up on anything or anyone. My grandmother, Fern Lomax, who has since passed away, protected and had tremendous faith in her family until her last breath.

Thanks, so before we move on maybe you can share a bit more about yourself?

Founded by Torris Pelichet, Pelichet Production stands at the intersection of creativity and strategy, harnessing the powers of empathy and storytelling to elevate brands to new heights.

Born and bred in the vibrant city of Detroit, Michigan, my journey to the heart of New York City was fueled by a passion for the arts. Initially drawn to the stage, I embarked on a professional acting career upon arriving in the Big Apple fifteen years ago. Yet, amidst the hustle and bustle of auditions and rehearsals, a deeper love for storytelling began to take root.

Inspired by luminaries like Jean Luc Godard, Agnes Varda, and Stanley Kubrick, I recognized the boundless potential of the film industry. Thus, I took a bold leap, founding my first motion graphics company, “The Company,” and unveiling my directorial debut with the mesmerizing short film “Experiment” in 2014.

My cinematic journey continued to unfold, punctuated by captivating projects such as “Homo-Bobiea,” “Roo’s Nest,” “Shifts” (though incomplete), and “Bast.” With each endeavor, my passion for narrative craftsmanship and visual storytelling deepened, paving the way for a transformative evolution.

In 2015, I ventured Down Under, spearheading the ambitious project “Roo’s Nest” in Australia. It was during this time that Pelichet Production was born, marking the dawn of a new era. Despite facing initial hurdles and a brief dalliance with a short-lived business partner, my vision remained unwavering.

By the close of 2019, Pelichet Production had emerged as a brand strategy design consultancy, a beacon of creativity and innovation, securing its first client, MJM Associate Construction. With a blend of artistic flair and strategic acumen, the team crafted bespoke solutions, from captivating logos to immersive video portfolios, propelling Pelichet Production into the forefront of brand design.

As the world navigated the tumultuous waves of the pandemic, Pelichet Production pivoted with agility, focusing its efforts on strategic brand consultancy. Today, the company stands as a testament to my unwavering commitment to excellence, offering unparalleled expertise in brand strategy design to clients in New York and beyond.

Driven by a shared passion for creativity and innovation, Pelichet Production continues to illuminate the path forward, one brand story at a time.

About Pelichet Production

At Pelichet Production, our core service is our “Design with Empathy” methodology. This approach, centered around the principle of putting people first, encompasses discovery, strategy, and design services. By focusing on genuine human needs and desires, we craft comprehensive brand strategies that inform and guide our design decisions, resulting in innovative and impactful solutions.

Our design solutions are world-class and encompass a broad range of creative disciplines, all integrated within our “Design with Empathy” framework. This ensures every project is approached with a holistic, human-centric mindset.

In addition, we offer a brand strategy workshop designed for clients who may not yet be ready for our full suite of services. This workshop is perfect for beginner founders seeking structure, veteran founders needing to readjust, and corporate teams aiming for alignment. It provides valuable insights and strategies to build a solid foundation for branding and growth.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
**Q: Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?**

**A:**

Looking back, I believe three qualities that significantly influenced my journey were an abundance of passion, a deep respect for elders and their experiences, and unwavering professionalism. In terms of skills, I credit my keen sense of empathy, which allows me to connect with people on multiple levels and adapt to various environments. Listening plays a crucial role here; by genuinely understanding and empathizing with others’ perspectives, effective communication becomes possible. Additionally, my high taste IQ in design has attracted many to my work, providing numerous opportunities along the way.

For those embarking on their own journey, my advice is simple yet crucial: invest in brand strategy. Dedicate time and resources to understanding it thoroughly, whether through self-education or hiring experts. Don’t skimp on this investment; remember, it takes money to make money. Furthermore, never settle for subpar solutions; always strive for excellence, as only fools settle for mediocrity.

How can folks who want to work with you connect?
Absolutely, we are eager to partner and collaborate with businesses that complement our services. At Pelichet Production, our focus is on creating impactful, human-centered design solutions. We believe that strategic partnerships can enhance the value we offer to our clients. Here are the types of businesses we are particularly interested in collaborating with:

Marketing Firms: We seek to partner with marketing firms to combine our creative design solutions with their marketing expertise. This allows us to provide clients with a comprehensive service package that covers both strategic branding and effective marketing.

Market Research Firms: Collaborating with market research firms can provide us with valuable insights into consumer behavior and industry trends, enhancing the effectiveness of our branding strategies.

PR Agencies: Partnering with PR agencies helps us manage and enhance our clients’ public image, ensuring that our design solutions align with broader communication strategies.

Tech Companies: Collaborating with tech companies helps us integrate the latest technology into our design solutions, enhancing user experiences and driving innovation.

If you are interested in collaborating with Pelichet Production, we would love to connect and explore how we can work together. Please visit pelichetproduction.com to schedule a meeting by appointment. Together, we can create powerful synergies that drive success for all our clients

Contact Info:

Image Credits
Photos shot by Torris Pelichet, Alissa Xhixhabesi, Sofia Kayumova, Alexandra Trujillo Tamayo

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