Meet Collin Hoffman

We were lucky to catch up with Collin Hoffman recently and have shared our conversation below.

Collin , so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?

Discovering my purpose has been a transformative journey, one that I love to reflect on. It was about two years ago when I found myself feeling unhappy and unfulfilled. This introspection led me to a profound realization about my purpose on this earth.

I believe my purpose is to leave the world better than I found it. I am confident that one day, I will be a major positive influence on a lot of people. However, I understand that before I can be entrusted with influencing many, I must start small, beginning with those around me.

Adopting the mindset of asking myself each night, “Who did you help today?” opened my eyes to new opportunities. This approach led to my business expanding nationwide within the first year and a half.

Being the founder of The Branded Rooster has been a deeply rewarding experience. We specialize in helping brands strengthen their identity and achieve their business goals. It’s not just about the projects; it’s about the relationships, friendships, and partnerships we build along the way. Even though we may only be a part of our client’s journey for a short time, the impact we make and the connections we form are lasting.

At The Branded Rooster, we take immense pride in contributing to our clients’ success and being a part of their growth. When business, passion, and purpose come together in harmony, it creates something truly beautiful. This alignment not only drives our work but also fuels our dedication to leaving a positive mark on the world.

In every project we undertake, we strive to embody this philosophy, ensuring that our contributions go beyond the immediate goals to foster long-term, meaningful change. This is the essence of our mission, and it’s what makes every day fulfilling and inspiring.

Thanks, so before we move on maybe you can share a bit more about yourself?

Hello, I’m Collin, the founder of The Branded Rooster, a dynamic creative agency specializing in building standout, unforgettable brands that enable businesses to scale effectively. Our data-driven approach has positioned us as the go-to creative agency across the United States for brands that refuse to be overlooked.

One of the most rewarding aspects of our work is witnessing the transformative impact we have on businesses and the individuals within them. While our engagements with companies typically last a few months, the results we achieve have a lasting influence on our clients’ journeys. It’s incredibly fulfilling to see our work grow, expand, and evolve alongside our clients’ businesses.

In recent quarters, we’ve celebrated significant achievements with our clients and expanded our reach into new states and industries. We’ve forged new partnerships and friendships, and we’re excited about the opportunities on the horizon. We look forward to sharing our journey and successes on our social media channels.

Stay tuned for more updates and insights from The Branded Rooster!

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Looking back, the three most impactful skills in my journey have been the relentless pursuit of improvement, unwavering self-belief, and understanding and trusting the compounding effect of incremental gains over time.

I refer to these as skills because they are disciplines I needed to practice and remind myself of daily.

I often get asked for advice from other designers looking to freelance or start their own business. When they inquire about how I network, gain clients, and grow my business, I always emphasize that I worked for almost eight months, every day for hours on end, before I secured my first client that wasn’t through referrals or word of mouth.

The unglamorous truth is that you have to be willing to put in the work, every single day, regardless of the immediate outcomes. The journey includes trials, tribulations, and successes, but none of it happens unless you’re committed to doing the work.

Who is your ideal client or what sort of characteristics would make someone an ideal client for you?

We are The Branded Rooster, a dynamic creative agency specializing in building standout and unforgettable brands that enable businesses to scale effectively.

The businesses we love working with the most are those that share our values and recognize the power of intentional, data-backed branding. When companies are serious about cultivating a deliberate culture and brand, and are committed to the processes of growth and scaling, our job becomes immensely enjoyable. It allows us to witness these brands evolve and flourish in ways we could never have anticipated. We absolutely love seeing the impact of our work on people’s lives.

We thrive on collaborating with businesses that:

– Understand the significance of a strong brand identity.
– Value the importance of intentional and strategic branding.
– Are dedicated to creating a unique and engaging brand culture.
– Commit to the process of growing and scaling their brands.

Partnering with these visionary businesses makes our work not just a job, but a passion. Watching the brands we help create take off and succeed in unexpected ways is incredibly rewarding. We take pride in knowing that our contributions have a lasting impact on their journey and success.

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