Meet Reema Trehan

We caught up with the brilliant and insightful Reema Trehan a few weeks ago and have shared our conversation below.

Reema, thank you so much for taking the time to share your lessons learned with us and we’re sure your wisdom will help many. So, one question that comes up often and that we’re hoping you can shed some light on is keeping creativity alive over long stretches – how do you keep your creativity alive?

I don’t just look and i try to see things/movies/art anything and everything that make me feel something. Creativity isn’t textbook or a formula hence you gotta keep working / exploring to keep it alive.
Every time i feel burned out or stressed i just take a break.
I go for a walk – i sit in the sun or just eat something.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

I am an art director & designer and create meaningful advertising experiences for consumers and products. I love that i get to use my creativity and my vision everyday at work.
I also love paper craft – paper quilling and creating packaging boxes with hands.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

The three things that qualities/skills that i think made me stand out were, i always wanted to create something. The urge to create something the high that i feel after i finish every project is what makes me want to do more. For some people they get it from research or a successful meeting or strategy. For me it’s always creating something.
Secondly i love looking/watching everything. From a very young age when i would watch a movie i always loved the set design or the aesthetics (this word didn’t exist when i was growing up but i loved everything that had balance and beauty).
Third i would say is empathy. When you start empathizing you see more depths. Why something is perceived a certain way and why something is relevant to a certain kind of community can really change the outcome of what you create.

For the new generation of creatives i want to give you one advice, Please learn about work life balance and setting boundaries from day 1. I have made this mistake of giving away all my time and energy to my job and it left me burnt out and exhausted.
So live and take a chill pill and take those PTOs.

What has been your biggest area of growth or improvement in the past 12 months?

I have grown as a creative to be someone who’s trying not to create work that suits my portfolio style or is visually appealing and not really solving my clients problem. I have learnt creating a beautiful visual is not the answer but creating the right visual which may not look as aesthetic is okay as long as it solves the problem.

Contact Info:

• Website: https://www.reematrehan.com
• Instagram: https://www.instagram.com/reema_trehan/
• Linkedin: https://www.linkedin.com/in/reema-trehan-8b894334/
• Other: If you want to work with me – contact me here https://www.upwork.com/freelancers/reematrehan