Meet Kimberly Brown

We caught up with the brilliant and insightful Kimberly Brown a few weeks ago and have shared our conversation below.

Kimberly , so great to be with you and I think a lot of folks are going to benefit from hearing your story and lessons and wisdom. Imposter Syndrome is something that we know how words to describe, but it’s something that has held people back forever and so we’re really interested to hear about your story and how you overcame imposter syndrome.

I had to understand “my why!” That is what guides me. My goal for COCO XO expands further beyond the now, I’m on this journey to become the next greatest lifestyle brand! I have a purpose while I’m here, and I believe that things are placed on your path for a reason. When I boldly take risks and walk through doors that open for me, I will empower those with me to walk through those doors as well. Sometimes you need people to step out in front of you to be able to encourage the next person to go along with you, overcoming the cycle of feeling like an imposter and gaining a winning mentality. It’s really important to believe in yourself.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I am a Prince Georges County, MD native, Virginia State University graduate, and founder of the rapidly growing lifestyle brand, COCO XO. During the COVID-19 pandemic, I began creating body care using a childhood family recipe. As a result, I decided to bottle my life and HBCU experience into non-toxic body butter brandished with nostalgic community monikers, aromatherapeutic scents, and hydration (in a non-greasy way!). I desire to share my life experiences with my customers through my products. Made for everyone, each COCO XO scent has notes of confidence and luxury, igniting youthful memories, and the self-assurance to be your fly dope self! This July 23 – 25, 2024, I will be a feature exhibit at “Cosmoprof”, the world’s largest business to business trade show in North America. This year’s tradeshow will take place at the Mandalay Bay Convention Center in Las Vegas, NV. Come by and say hello!

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Know and understand your business data! Without knowing your data, it can be hard to analyze performance and make critical decisions for your business. Know the health of your brand! Learn the trends, consumers, and competition, where people are purchasing, and where they are not. Numbers don’t lie!

Don’t quit your day job! Well not until your business generates a sustainable salary. Keeping your day job will allow you to finance your brand and its different stages (which can be high and low), and many expenses that you may not have even considered.

Join organizations that cater to your industry. This will allow you to be around like-minded individuals with similar goals. This will help to encourage you, motivate you, and provide criticism with no judgment.

How can folks who want to work with you connect?

I would love to collaborate with fellow creatives, other beauty brands, independent retailers, spa owners, museums, gift shops, business educators, and focused, goal-oriented dreamers. COCO XO is for everyone! You can find me on Instagram, @cocoxos1, online at, https://cocoxos.com/, and last but not least you can find my best sellers for sale, currently on Target.com

Contact Info:

• Website: https://cocoxos.com/
• Instagram: https://www.instagram.com/cocoxos1/
• Facebook: N/A
• Linkedin: https://www.linkedin.com/in/kim-brown-186aa6258/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
• Twitter: N/A
• Youtube: N/A
• Yelp: N/A
• Soundcloud: N/A
• Other: My bestsellers can be found on this Target link: https://www.target.com/b/cocoxo/-/N-q643lej8zb1

Image Credits

Images owned by Kimberly Brown, COCO XO.