Meet Tidy Tova

We caught up with the brilliant and insightful Tidy Tova a few weeks ago and have shared our conversation below.

Tidy , we’re so excited for our community to get to know you and learn from your journey and the wisdom you’ve acquired over time. Let’s kick things off with a discussion on self-confidence and self-esteem. How did you develop yours?

As they say, “the proof is in the pudding.” I’m lucky to have a strong innate skill that I was able to identify as something that other people struggle with and are willing to pay for. My confidence comes from years of validation from very satisfied clients and feeling the transformation of spaces. Clients feel lighter, relieved, euphoric, and so grateful when we finish jobs. It fuels me to keep going. Since it’s not always easy running your own business, I have a photo album saved in my phone of all of the kind emails that clients have sent me.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’m a Professional Organizer which means that I transform spaces through purging, space maximizing, and creating organized systems. Tidying is my absolute passion and energizes me like nothing else in my life. I can literally tidy for hours without feeling tired! As a Professional Organizer, I deeply believe that people should live in harmony with their spaces and be in control of their belongings. I help my clients go on that journey and come out stronger on the other side. My approach is dubbed “Real Life Tidy” because I make sure to cater the process and outcome to each client and their personal needs. I don’t believe that being organized has to look perfect – life is not perfect. Snacks don’t need color-coding, bins don’t need to match perfectly, and your rice can stay in the box that it came in. Real Life Tidy helps my clients gain control of their surroundings without feeling like perfection is the goal.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

1. I was never afraid to ask people for favors. I quickly learned that my clients, friends, and friends-of-friends were eager to help me in my journey. If I saw an article about home organizing in The New York Times, I hit up the writer and told them that I’d be happy to contribute tips in the future. Boom! Three features in The New York Times.
2. Outsource tasks that don’t energize you. Tidying is my absolute strength and other aspects of my business are not. I learned to hire out for the things that don’t energize me and find people who are energized by them. They’ll end up doing a much better job at it than I ever could.
3. I am always learning more about business and how to run one. I took a few online courses, in-person classes, and am constantly asking people for advice on how to do things.

Alright so to wrap up, who deserves credit for helping you overcome challenges or build some of the essential skills you’ve needed?

One of my earliest clients, Claire, ended being my years-long mentor and cheerleader. She believes in me and my skillset and I’ve helped her personally for years. Any time I’m facing a hurtle in my business, I give her a call and she not only hands over a pep-talk, she gives me concrete advice on how to move forward. So many of my successes come from her through the grapevine and I’m endlessly grateful for them.

Contact Info:

• Website: https://www.tidytova.com/
• Instagram: @tidytova