Meet Michael Guberti

 

We caught up with the brilliant and insightful Michael Guberti a few weeks ago and have shared our conversation below.

Michael , thanks for taking the time to share your lessons with our community today. So, let’s jump right in – one of the most essential skills for unlocking our potential is self-discipline. Where does your self-discipline come from?

My family members are great role models, both personally and professionally. Regarding self-discipline, staying focused on goals, and working towards your objectives, my Mom, Dad, and brother Marc are excellent examples of that. They are purposeful, poised, and consistent in their businesses and careers. I have learned so many great lessons from them.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

Michael just launched a new question-and-answer initiative called Ask Michael Anything About Marketing to be featured on his podcast called Marketing That Clicks. He answers your questions about marketing during one of his upcoming podcast episodes. Submit them to [email protected] and be featured in his weekly marketing hot seat on the podcast!

Michael Guberti is a digital marketing strategist who works with plastic surgeons, med spas, aestheticians, orthodontists, architects, feng shui consultants, functional medicine specialists, interior designers, and other industries. The marketing efforts he has overseen and implemented have generated roughly $90 million in lifetime revenue for his clients. He has also managed and spent over a million dollars on online advertising campaigns for his clients.

He has spoken at the ISPAN conference, the Vegas Cosmetic Surgery conference, and Gensler’s NYC headquarters. Michael won The Best Marketing Campaign of the Year Award, the Rule Breaker Award for teaching entrepreneurship at an accredited business university before enrolling in a college, and the Sweetwater Clifton City Spirit Award from the New York Knicks.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

1. Be consistent with your efforts.

Consistently implementing strategies for your clients’ businesses and your company’s growth is like compound interest. The more you do it, the more your business and your clients’ businesses can grow. Over time, diligent, proactive effort yields strong results. It is like growing plants and taking care of a garden. The more consistently you water your plants, prune away the dead leaves, and tend to your garden, the better the results are.

2. Measure your results over time.

It is helpful to understand what you have done in the past, what you are working on in the present, and what you want to do in the future. Measuring your results, be it leads, sales, year-over-year business growth, or other key metrics, can give you insights to strengthen your business in the present and prepare for future growth.

3. Be creative and think outside of the box.

Think about how you can improve your workflow, enhance your productivity, and perform the most critical tasks for your business in a better, more streamlined way. Consider allocating a portion of your advertising budget toward a new platform for testing purposes. Of course, continue to do what works while you test different advertising tactics. Be open to creative ways to reach your ideal clients. Identify what marketing strategies worked well for your business, what currently works for yourself and others, and how to enhance your future efforts.

Tell us what your ideal client would be like?

An ideal client is interested in building a long-term partnership rather than seeking short-term, transactional engagements. They understand that successful marketing requires ongoing effort and adaptation. I work with plastic surgeons, med spas, aestheticians, orthodontists, architects, feng shui consultants, functional medicine specialists, interior designers, and others in various industries.

Long-term partnerships allow for a deeper understanding of the client’s brand and audience, leading to more strategic and consistent marketing efforts. My ideal client is willing to review their marketing results regularly over the course of 12 months. We deep dive into the metrics of a typical year, tracking and drawing insights from each season the business is in.

The person is willing to invest in their marketing campaigns. The Small Business Administration published a report in 2019 stating that “B2C companies spent slightly more [than B2B companies] on average, with product companies spending 9.6% and B2C services companies spending 11.8% [of their revenue per year].” Other sources have suggested budgets ranging between 5% and as high as 25%, depending on your goals. The Small Business Administration says, “if you think of marketing spending as eating into your profits, you’re thinking the wrong way. Marketing isn’t an expense – it’s an investment, one that drives your sales. Without marketing you won’t reach new potential customers, and that could mean lower sales.”

My ideal client understands the value of marketing and is willing to invest in a marketing professional and an associated ad budget over the long term. They recognize that impactful marketing requires both financial and time investments. Long-term investment enables the development of comprehensive, strategic campaigns that build brand awareness, drive consistent engagement, and deliver sustained results.

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