Meet Mimi Alas

We’re excited to introduce you to the always interesting and insightful Mimi Alas. We hope you’ll enjoy our conversation with Mimi below.

Hi Mimi, appreciate you sitting with us today. Maybe we can start with a topic that we care deeply about because it’s something we’ve found really sets folks apart and can make all the difference in whether someone reaches their goals. Self discipline seems to have an outsized impact on how someone’s life plays out and so we’d love to hear about how you developed yours?

My self-discipline comes from my desire to become the woman of my dreams and live the life I’ve always wanted. I come from a hard-working family, and my dad and brother are two strong examples of discipline and consistency in my life. I admit I wasn’t always this way, but everything changed in 2021 when my mom encouraged me to start working out and feeling good about myself.

Starting the gym and adopting healthy eating habits completely switched my mindset. I was already consistent with my career in journalism and content creation. However, taking care of my body and mind gave me the motivation to become disciplined in other areas of my life, further enhancing my professional capabilities and personal growth.

This growth, discipline, and consistency led me to move to Miami in December 2022 to focus on my career as an entertainment journalist and content creator. The combination of personal well-being and professional dedication has been pivotal in my journey.

Thanks, so before we move on maybe you can share a bit more about yourself?

I am Mimi Alas, a multicultural content creator and entertainment journalist from El Salvador, living in Miami, Florida.

I’ve always been passionate about telling stories, creating content, and being in front of a camera. As a child, I would often pretend to be Cristina from “El Show De Cristina” or Giuliana Rancic from E! News, dreaming of becoming a TV host.

Fueled by that passion, I started a teen fashion and music blog called Yeah Lalalu with my best friend, which ran from 2013 to 2016. The blog became a platform to collaborate with brands I loved and deepened my love for content creation and the digital world. Even after the blog ended, my dedication to content creation remained strong, and I balanced my passion with school and various jobs. Over the years, content creation evolved into my full-time career, allowing me to merge it with my expertise in the entertainment industry and journalism.

I graduated with a bachelor’s degree in Communications Sciences in 2020 in El Salvador, completed a Master’s in Fashion Marketing in 2022 from Universidad Complutense de Madrid, and earned a second master’s in Spanish Journalism in 2024 from Florida International University.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

I think three qualities that have been impactful in my journey are consistency, discipline, and always seeking opportunities. For the last 10 years, I’ve been working towards my dreams, and looking back, I believe consistency and discipline have brought me this far. Additionally, not being afraid to knock on doors and seek opportunities has been crucial. My parents always told me that it’s better to try and get a “no” as an answer than not to try at all.

I remember a period in my life when I wanted an opportunity so badly that I dedicated one hour every day, religiously, to researching how to attain it and then worked towards it. Eventually, I got the opportunity, and it turned out to be the best experience of my life so far. Now, I find myself in a similar position, and my past self is what inspires me to fight harder than ever for my next objective.

My advice to those early in their journey is to always look for opportunities everywhere, because you never know which door might open. I’ve lost count of the emails I’ve sent to people I admire or for opportunities I’ve sought in my career, and that consistency has been key to my progress. Also, find your big “why” and use it as your guide for everything you do. Once you know why you want to achieve a particular dream or goal, the path becomes clearer.

Lastly, have faith that if you partner with God in your plans (I’m a Christian), amazing things will happen. I believe the Holy Spirit will give you wisdom on how to act and operate towards your dreams.

What’s been one of your main areas of growth this year?

I moved to Miami by myself in December 2022, and I think so far, this has been the biggest challenge I’ve had in my life. I’ve grown so much as a professional and, mostly, as a woman.

Professionally, I’ve learned a lot about how the Latin entertainment industry works in this city and the skills needed to achieve my dreams and goals. As an expert in journalism and content creation, I’ve honed my ability to craft compelling stories and produce engaging multimedia content that resonates with diverse audiences. This expertise has been instrumental in navigating the industry’s complexities and making meaningful connections. It’s very satisfying to see all the seeds I’ve been planting slowly starting to grow as I put this knowledge into practice.

Personally, I’ve learned to fully love and celebrate myself and honor the woman I am. Before moving to Miami, I was already engaged in self-improvement through therapy, self-care, and working out. However, since 2023, I’ve gained a deeper understanding of self-respect, boundaries, and healthy relationships. This journey has led me to become my own best friend and biggest adovcate, a step I believe every woman should take to build the life of her dreams and become the woman she has always wanted to be.

Contact Info:

• Website: https://www.mimialas.com
• Instagram: https://www.instagram.com/mimialasc/
• Linkedin: https://www.linkedin.com/in/mimi-alas-7090b7126/

Image Credits

Photo with white blazer: Johann Ocampo
https://www.instagram.com/jjohann_/