Meet Joy Avedesian

We caught up with the brilliant and insightful Joy Avedesian a few weeks ago and have shared our conversation below.

Hi Joy, we appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?
To begin, I acquired my resilience from several outside factors. I watched as my parents working hard daily, and I saw the sacrifices they made to be successful in their own fields. I watched how they worked during stressful and challenging times both individually, and together as a team.

At the end of the day, resilience is a personal choice. I choose to overcome many obstacles daily. Many times, it’s because I never gave up, other times it’s because I let go of the rope to try a different approach. Having personal dignity is a huge piece to overcoming hurdles. Balancing dignity, while having a healthy perspective of what true joy is, has allowed me to navigate rough waters with ease.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
I am originally from Los Angeles and went to UC Irvine. After some time, I found a professional “home” and made financial services my career. Currently, I’m partnered with a large company and am focused on growing the Rocky Mountain presence of our wealth management practice. My team members have unique talents and skillsets and are all-around great human beings. We provide the infrastructure and support for our advisors that span over several states, every day.

The most exciting part about what we do is the tremendous impact that we have on individuals, businesses, and families. Whether it’s helping a client send their child to college, assisting in a retirement transition, or delivering a death claim, we are on the front line of their financial decisions – which are often emotional ones.

There is so much advice out there about all the different skills and qualities folks need to develop to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
You must have Grit, Resilience, and Intention.

Grit is critical to get through the hard days. And on the road to success, the hard days are more common than the easy days. In fact, the easy days are more of a payoff; like climbing a mountain to see the view. The climb is what takes grit.

Resilience is important, I like to call it “speed to failure” and the capability to recover quickly. How quickly you’re able to recover from setbacks can either make or break you.

Intention is crucial. Why are you doing what you do? What’s the end game? Be intentional about how you spend your days, why you are doing what you do, and have a purpose.

Do you think it’s better to go all in on our strengths, or to try to be more well-rounded by investing effort on improving areas you aren’t as strong in?
I think it’s vital to go all in on your strengths. First, you should find out what those strengths are with help from a trusted advisor and team. What you may think are your strengths, may not be how you present yourself to the world. It’s important to get clear and raw with this and find out how the world experiences you. Once you know what you bring to the dance, put it on steroids. If you’re in a position of team building, build a team around you that has strengths that are different than yours.

Contact Info:

Suggest a Story: BoldJourney is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.
Where do you get your resilience from?

Resilience is often the x-factor that differentiates between mild and wild success. The stories of

Beating Burnout

Often the key to having massive impact is the ability to keep going when others

Finding Your Why

Not knowing why you are going wherever it is that you are going sounds silly,