We caught up with the brilliant and insightful Jonathan Zaldivar a few weeks ago and have shared our conversation below.
Hi Jonathan , we’re so appreciative of you taking the time to share your nuggets of wisdom with our community. One of the topics we think is most important for folks looking to level up their lives is building up their self-confidence and self-esteem. Can you share how you developed your confidence?
You have to believe in yourself, in your cause and effect. You have to instill this sort of a delusional belief that no one could ever shake, and that no one can ever breakdown. This comes from putting in the work and letting that work speak for itself. Anyone can talk-the-talk, talking about what they can do or what they have the potential to become. But only a selected few can talk-the-talk and walk-the-walk.
The foundation of That’s Hard, is never being strongest, the most talented, or the fastest, but being the hardest workers in the room. That delusional belief in YOU, to tell yourself, there is no one in any room in this world that is going to outwork me. That comes from countless hours of pushing yourself to limits you never thought you could go. For us, that started in the gym, going past limits and finding the joy of being comfortable in uncomfortable situations. This Hard Lifestyle is tough, life itself is hard, but I promise you if you put the work in, great things will happen. We’ve adopted styles from Kobe Bryant, Bruce Lee, and Muhammed Ali, to create something that resonated with our generation. Our generation controls the narrative, we Live Life the Hard Way.
Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
That’s Hard was started by a group of individuals that wanted to create something to grow their legacy. That’s Hard is a movement. Started with nothing, no loans or handouts, just an idea of bringing people the hardest content and clothing out there. The goal is to create jobs for people like us that can’t do the corporate life, and have this sense of creativity to show the world.
To us, it’s not about the money or clout. We simply want people to enjoy life and do hard shit. Work hard in life, work hard in the gym, work hard at everything you do today. Nothing is promised, so why not go hard every single minute.
Living the hard lifestyle is embracing the struggle, and grinding through it. We separate ourselves from other “brands”, from our quality of our clothing, to the stem of making whatever we want “HARD”.
We are excited to create new partnerships in 2025, that make our supporters lives more efficient and effective. That can be from more affordable clothing pieces, or even content that inspires someone to make a difference. We are nothing without the supporters that wear That’s Hard everyday, that are truly living the Hard Lifestyle.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
If I had to look back, knowing what I know now, the most impactful areas that I would advise to focus on is your foundation. Like anything you build, your foundation has to be rock solid and steady enough to hold through anything. Your foundation is how you live life, and what people you choose to be in that life. The saying of “if you want to go fast, do it yourself, if you want to go far, do it with your friends”, has always been a character trait of That’s Hard. You need people that have that same belief in themselves, have the same belief in the movement. Those people can be friends, family, spouses, or anyone that is willing to put the work in with you. They see the same vision you have of what That’s Hard or any brand can become.
Again, I cannot stress this enough, your business/brand will be nothing without your supporters that are willing to do anything to see it achieve greatness. Build your foundation, treat it like it a plant, water it, feed it, and watch it grow into something special.
Okay, so before we go we always love to ask if you are looking for folks to partner or collaborate with?
Perfect! We would love to work with or even challenge any like minded business/brand owners to collaborate with us and see what amazing things we can create. From any fitness run clubs, clothing experts, meal prep gurus, personal trainers, to anyone doing what they love, we’d love to work with you and see what magic we can create!
You can reach us through email at, [email protected]. Or you can message us @thatshardlifestyle or visit thatshardclothing.com.
We are excited for what new challenges await in 2025 and we hope you have a great day, thank you.
Contact Info:
- Website: https://thatshardclothing.com
- Instagram: @thatshardlifestyle
Image Credits
That’s Hard LLC.
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