Meet Violetta Plyushko

 

We were lucky to catch up with Violetta Plyushko recently and have shared our conversation below.

Violetta , so great to have you with us and we want to jump right into a really important question. In recent years, it’s become so clear that we’re living through a time where so many folks are lacking self-confidence and self-esteem. So, we’d love to hear about your journey and how you developed your self-confidence and self-esteem.

Growing up, I was always hard on myself. I constantly felt like I wasn’t enough—pretty enough, smart enough, or tall enough. I battled a lot of self-hateful thoughts. I would always put others first, no matter what, and be there for them through thick and thin. But when it came to myself, I would let myself down and never see my own worth. A turning point came close to my last year of high school when I faced a bad car crash and almost lost my life. This moment made me realize how much I had taken my own life for granted. I decided to work on loving myself. What helped me was to see myself as the little girl I once was. When I spoke poorly about myself, I was speaking poorly about that little girl. From there, I learned to begin loving myself and doing everything I could to help that little girl be happy and become the best version of herself.

Thanks, so before we move on maybe you can share a bit more about yourself?

After graduating high school, I invested in an automotive repair shop with my dad and brothers. I juggled two jobs while working at the shop until we got the company up and running. Over the next nine years, I dedicated myself to accounting classes while continuing to work. At first, I was hesitant with my accounting career because I wasn’t good at math. However, I pushed myself into the tutor center weekly and continued to pass every math class with good grades, even with a busy work schedule. This pattern continued in every area of my life. Each milestone I achieved reinforced my belief in my ability to persevere. It was hard, and many times I had to prioritize work over friends and fun, but I had to owe it to myself to reach my potential. Now fast forward, I graduated with my master’s in accounting and have started an accounting company. My resilience stems from a deep commitment to self-love and a determination to succeed, not just for myself, but for my clients too. Every tear I have shed from burnout has brought me to where I am today, and if I had to do it all again, I would in a heartbeat.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

One significant lesson I’ve learned throughout my career is the importance of patience. When learning something new, it can initially feel stressful and overwhelming. However, with time, you’ll look back and think, “Wow, how do I know this stuff and speak so flawlessly about it?” It’s all about patience. What I wish I had told myself nine years ago is: don’t stress about the little things that your brain can’t grasp right now. Sleep on it, give it a couple of weeks, and reflect on it. With time, you will understand it. We often get so caught up in the little details that we forget absorbing new information and knowledge takes time. If you’re learning something new or even just stepping outside of your comfort zone, be patient with yourself. Give yourself grace and know that you are making progress.

Another quality that has impacted my journey is faking confidence. I had to trick myself into believing in my confidence. I have always been a believer in law of attraction: you are what you say you are and carry the same energy you put out. So, if you speak with confidence and make yourself believe you are confident, that confidence will start beaming inside and out of you. A piece of advice I got from an influencer, Serena Kerrgian, is to look at yourself in the mirror, think about who you want to be, and tell yourself that you are that person until you start to believe it.

Other than that, remember to be kind to yourself. You’re doing your best and with time you will achieve your goals. Never stop believing in yourself.

Who is your ideal client or what sort of characteristics would make someone an ideal client for you?

My ideal client is an entrepreneur who has a vision and the motivation to persevere. They are passionate about their industry and committed to achieving their goals. I am particularly drawn to clients who are open to collaboration and value strategic financial guidance. These entrepreneurs are not only focused on the financial aspects of their business but are also willing to share their journey, discuss their processes and strategies, and explore their strengths and weaknesses. I want to listen to their stories, understand their challenges, and support their journey.

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