Meet Jacob Perez

 

We caught up with the brilliant and insightful Jacob Perez a few weeks ago and have shared our conversation below.

Hi Jacob, thanks for sharing your insights with our community today. Part of your success, no doubt, is due to your work ethic and so we’d love if you could open up about where you got your work ethic from?

My Parents. Mom and Dad were both hard workers. By watching my Dad and the passion he had from learning new things and conquering uncharted territory, it installed a sense of drive in me. I found my passion at a young age and wanted to reach many goals and I believe that passion and drive is like fuel.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

We are an in-home Chef service. We focus on the uniqueness of each customer as there are many ideas, wants and needs to be met. We specialize in dinner parties, lunch, brunch, pool parties, private weddings, corporate events and weekly meal plans.
We have expanded to a sister company called Chefs & Events which is a referral company used to hire other personal chefs when we are already booked. We are expanding beyond the Coachella Valley and California and have partnered with Chefs from multiple states at this point.
We are always doing pop-up events or pop-up restaurants and wine dinners selling tickets online and hosting these events at prestige AirBnb’s and local properties.
You can also find merchandise on our website with fun tee shirts, shopping tools and culinary additions.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

I think the fundamentals are essential. Once you learn the fundamentals you can then turn that into skill with time. From there, my best advice is, you have to fight for your pay. That might sound greedy but a family Chef told me this at a young age and it stuck. What this means is, this is a competition. When you get hired at a new spot, you have to target the best employee and do a better job. Out work, out smart, out speed, bring out everything. You have to be hungry. Make them look at you as a threat. This not only pushes everyone to work harder, but it also brings out the best or worse in people.

What is the number one obstacle or challenge you are currently facing and what are you doing to try to resolve or overcome this challenge?

Once you become successful, it’s easy to become complacent. My advice is stay hungry. A big challenge a small business like ours faces at some point is growth. I look at things in life as stages. Sure you can conquer the stage you’re currently in but once you conquer that stage, there’s nowhere to go but to the next stage. Our current challenge is keeping the team not only motivated but excited about the future with new ideas and a go getter approach. The way we are overcoming this is by tightening up the structure of the business. Creating more daily procedures and routines. In my experience, routine creates organization.

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