Meet Amy Forsyth

We’re excited to introduce you to the always interesting and insightful Amy Forsyth . We hope you’ll enjoy our conversation with Amy below.

Amy , we’re so excited for our community to get to know you and learn from your journey and the wisdom you’ve acquired over time. Let’s kick things off with a discussion on self-confidence and self-esteem. How did you develop yours?
Growing up, my parents never told me there was something I couldn’t do, so that has always contributed heavily to my passionate nature and confidence in myself. I remember when I turned 17, I realized that I wanted to attain a certain lifestyle and I committed myself to ensuring that I would work to gain it. My Dad was a real encourager of this. I come from an immigrant family of extremely hard workers. He always told me; “strive to be rich, not famous” and, as silly as that sounds, I’m so glad that was instilled in me – it’s so much better to work toward generational wealth and security than chase after fleeting fame (especially in today’s here today, gone tomorrow world).

I’m an extrovert, enthusiast and enneagram 3, so I’ve been told I have a big personality! My suggestion to younger people is to try everything once. You never know what you will be good at or what you can learn to be good at. Don’t ever give up before you’ve gotten started or you could really be limiting yourself.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
I am a woman who wears a lot of hats. Personally I am a wife to my wonderful husband and a mom of 2 crazy little girls. I live in South Austin in the same neighborhood I grew up in with my beloved maltipoo pup named Napoleon.

Professionally, there’s a lot going on! I am the Senior Manager of Customer Experience at AppSumo, the founder of floral design studio Forsythia Florals and, last month I bought my first Hair Salon and Spa here (Sorcha Salon) in my beloved South Austin!

In my “free” time, I serve as the Philanthropy Chair of my sorority, am a member of the St. Edward’s Alumni Group and spend time working on the expansion of my personal charity which donates annually at Christmas time to North Austin Oncology.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
– My ability to network: relationships are the currency of life and, thankfully for me, I have never met a stranger! This personality skill makes networking very easy. I believe in always putting yourself out there, standing up for yourself and living as a walking advertisement for your brands. Not everyone has liked or loved me along the way, but I do sincerely hope they have come to respect me as a serious businesswoman who knows her craft.

– Working at AppSumo: I founded my floral company the same year that I was hired at AppSumo. I have learned more about entrepreneurialism, business, marketing, customer support and managing teams at this job than anywhere else. This job is non-stop action and every day I learn something new that I can carry over to my other businesses. It’s been a crash course in how to run a business so the timing in my life has been perfect with founding Forsythia and opening Sorcha!

– Being an immigrant: Immigrants are hard workers and often have an enhanced need to prove oneself to the world. This comes in handy with work ethic and dedication to the job. Whenever I go back home to Scotland (which is not as often as I’d like), I feel extremely grateful for the opportunities that America has provided to me. In my opinion, the American dream is still very much a real thing.

Awesome, really appreciate you opening up with us today and before we close maybe you can share a book recommendation with us. Has there been a book that’s been impactful in your growth and development?
I have two life changing ones for you! Viktor Frankl’s “Man’s search for meaning” and “The Defining Decade: Why Your Twenties Matter–And How to Make the Most of Them Now”.

I think of these two books almost weekly and do attribute my mindset and way of thinking to the influences they’ve had on me. When I’m having a hard or overwhelming day, I remind myself that Viktor Frankl was able to find meaning in his life and daily “tasks” while living in the horrors of concentration camps.

“The Defining Decade” is a must-read for teenagers. It emphasizes that your 20s are the most important decade of your life and that your decisions made in this decade set up the entire trajectory for how the rest of your life can and will play out. I was always very fearful of turning 30, but when I finally got there, it was less painful to know that I had accomplished everything I set out to in my 20s, so I was able to look back with satisfaction and look forward with hope and excitement for my next decade.

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Image Credits
Photographer: Camilla Kaiser https://www.instagram.com/camillakaiserphotography/

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