Meet Karina Castro

We recently connected with Karina Castro and have shared our conversation below.

Karina, so many exciting things to discuss, we can’t wait. Thanks for joining us and we appreciate you sharing your wisdom with our readers. So, maybe we can start by discussing optimism and where your optimism comes from?

My optimism comes from the hard challenges I’ve faced in life, especially my struggle with depression during my third year in college. It was one of the toughest times for me, but overcoming it changed my perspective completely. I learned not to take happiness for granted and to appreciate the small moments. Although I’m still working on maintaining that optimism, becoming a mom has added a whole new layer of joy and hope to my life.

It seems like after every challenge in life I overcome I become more positive and aware that hard times don’t last forever. My optimism in life has really helped me create healthy boundaries with myself. Although it’s so important to allow yourself to feel every emotion, even the bad, I remind myself that this too shall pass. Seeing life that way is life changing. I can’t wait to pass along all the great life lessons to my son.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

My name is Karina, and I am a creative content creator, as well as a devoted mother and wife. Over the past decade, I have focused on developing my online presence and building an authentic personal brand. In the last year, I have particularly enjoyed creating engaging videos on my TikTok and deepening my knowledge of coffee. My brand embraces a diverse range of interest, including lifestyle, home and interior design, motherhood, and coffee culture.

My aspiration is to open a coffee shop in Houston, and I am actively working towards that goal. I believe that a key indicator of being on the right path in pursuing your dreams and career is whether you are enjoying the journey. I am excited to continue growing and learning in this dynamic space.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Throughout my years of experience in this field, I have identified three key qualities that are essential: discipline, a focus on quality over quantity, and confidence. Each of these attributes is significant on its own, but they are particularly vital in the realm of social media.

Discipline has been instrumental in my professional growth. In today’s landscape, there are countless strategies and algorithms that suggest optimal posting frequencies to maintain relevance. However, I believe that my discipline should not be dictated by these external factors. Instead, I have developed a posting schedule that aligns with my personal values and ensures accountability.

The principle of prioritizing quality over quantity naturally follows from discipline. Over the years, I have learned to concentrate on the quality of my content rather than the sheer volume. Before posting, I always ask myself whether the content is something I would genuinely enjoy viewing.

Confidence extends beyond mere appearance. After giving birth to my son, I faced challenges regarding my self-image. During this period, I consciously chose to cultivate inner confidence and embrace my true self. Interestingly, this shift resonated with many women online and coincided with a significant increase in my following. By focusing on my confidence and identity rather than my outward appearance, I fostered a more authentic connection with my audience.

Okay, so before we go, is there anyone you’d like to shoutout for the role they’ve played in helping you develop the essential skills or overcome challenges along the way?

I think that would have to be my husband, Omar, he has been the most supportive partner in life. Throughout the years he has taught me so much about myself. He is always ready to help me research or tackle and task that we are working on. Good communication skills is something he’s helped me develop and it has slowly translated into every aspect of my life. He is someone I trust with all my ideas and goals.

Contact Info:

• Instagram: @_sunglitters
• Other: TikTok: @_sunglitters