Meet Meghan Eremeyeff

We recently connected with Meghan Eremeyeff and have shared our conversation below.

Hi Meghan, thank you so much for opening up with us about some important, but sometimes personal topics. One that really matters to us is overcoming Imposter Syndrome because we’ve seen how so many people are held back in life because of this and so we’d really appreciate hearing about how you overcame Imposter Syndrome.

I was fortunate to start freelancing at a young age, so I already had experience with client communication, setting boundaries, and structuring proofs by the time I graduated with my design degree. As a result, when I landed my first in-house job, I felt confident that I could manage my projects effectively — something that can be a major hurdle for new designers. Yet even with that experience, the role felt quite intimidating. Not only did I have to design quickly, but my clients were primarily couples ordering custom artwork for their wedding stationery. Everything I designed had to be meaningful and capture the story of people I had just met! They weren’t just looking for a beautiful invitation; they wanted a keepsake.

My imposter syndrome was fueled by the self-doubt that came with knowing I only had so many proofs to get it right, making it almost impossible to be creative. I quickly learned that in order to feel confident when I began designing, I needed to be very intentional with what questions I was asking during consultations. Oftentimes this required pursuing the “why” behind their answers in order to get a better idea of their vision.

Once I calmed those doubts, I found the confidence I needed to trust myself and my ability to contribute meaningfully. My designs improved and I went on to become a manager.

Trust became an integral part of the creative process for me—trust in myself, trust in those around me, and trust in the process.

Thanks, so before we move on maybe you can share a bit more about yourself?

I’m the owner of Westerly Creative Studio — a Bay Area creative force specializing in visual foundations for small businesses, nonprofits, and agencies. Our offerings include Squarespace websites, brand development, print design, social media support, deck creation, and more. While I describe my design style as clean, modern, and refined, my superpower is being able to take on my client’s branding as if it were my own. Whether you are launching, revamping, or expanding your business, we’ll partner with you to ensure a unified vision from digital to print, start to finish!

I particularly love rebranding businesses so they can reach their next level of growth. Many of my clients have been in business for 3–4 years and are finally ready to strategize, unify their collateral, and refine their messaging. We dive into their goals, their clients, what they love, and what they want to change. In the end, I get to take all that information and translate it into something tangible.

Once they finally have a look that represents them, we move on to launching their new website! This is such a fun stage because we get to put all the strategy and brand verbiage we built to use. Seeing new sites go live for the first time is always a magical moment.

If you’re struggling to market your small business or nonprofit, I have a new blog series coming soon where I dive into the most common questions my clients ask me. Sign up for my emails to get notified of new posts and receive a free copy of my in-depth resource: Top 10 Website Mistakes That Hinder Conversion!

If you had to pick three qualities that are most important to develop, which three would you say matter most?

My passion for learning, dedication to clear communication, and obsession with systems have been critical to my journey. While my design skills are obviously important, and I’ve spent many years developing my eye, I don’t think I would still have a business if I didn’t take such care in running it and find so much joy in the process. I’m always striving to make it a better experience for both myself and my clients.

If you’re just starting out, I’d suggest creating a few core packages that you can promote. Set up a system for each so that you can confidently guide your client through the process—both during discovery calls and after the client has booked. You’ll be surprised at how simply having an outlined plan will boost your confidence. Clients invest in designers they trust, so having a clear process is also an easy way to help them feel comfortable moving forward.

The more you book these packages, the more insight you’ll gain into what you enjoy, what works, and what needs improvement. Embrace the constant evolution of your business and the self-discovery that comes with it

What do you do when you feel overwhelmed? Any advice or strategies?

This is such a great question! Not only have I battled burnout throughout my career, but I’ve seen it slow growth for my clients as well.

As a creative, overwhelm can be especially dangerous. How can we tap into our imagination when simply thinking feels exhausting? Suddenly, we’re making work we’re less proud of, tasks are taking longer, and our ability to run the rest of our business well begins to slip.

In the moment, it usually feels like the only way out of overwhelm is to tackle our to-do list so that we can rest, but life will always add more. Instead, we have to make time for ourselves. We have to commit to the opposite of overwhelm so that our mind and body can get the rest we need.

Once you have your foundation back, take a look at what parts of your business were draining you the most. If a certain task keeps gobbling up your time, hire someone to do it. If you feel behind every week because you have too many meetings, put a cap on how many you schedule. If you keep overbooking yourself, put all your due dates on a calendar so that it’s easier to tell when you’re actually free.

Many of these adjustments can be quite simple, but they add up. Knowing yourself and honoring what works best for you is your most powerful tool against overwhelm. Aren’t you, after all, the core of your business?

Remember: you can’t do everything and say yes to everyone. Your job is to be the best boss to yourself that you can possibly be! That includes paying yourself a livable wage and having a work schedule that doesn’t threaten your sanity. If you’re normalize something in your business that would be a red flag in an office, it’s time to find a different path forward.

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