Meet Josh Maixner

We caught up with the brilliant and insightful Josh Maixner a few weeks ago and have shared our conversation below.

Hi Josh , really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

I found my purpose through a natural evolution, long before CBD became a buzzword. My interest in THC and cannabinoids began even before they were medically legal in 2014. I was driven by curiosity about their potential for health and wellness. I spent years learning, experimenting, and sharing what I made with friends and family, and the feedback was overwhelmingly positive. But it was when a family member was diagnosed with cancer that everything changed. Their struggle made it personal, and seeing how these products helped them manage pain and improve their quality of life became the ultimate turning point. It wasn’t just curiosity anymore—I had found my passion.

That’s when I started realizing this was bigger than just a personal interest. People were really benefiting from what I was doing. By 2019, I made the decision to fully dive into the CBD side of things, focusing on how I could help more people with the specific challenges they faced—whether it was pain relief, reducing anxiety, or improving sleep. It became more than just a passion project; it became a calling. Hearing how much my products were helping others solidified for me that this was something I needed to pursue full-time.

Starting my CBD company felt like the most natural next step. I wasn’t just creating products; I was solving real problems and providing relief to people who needed it. The countless stories I’ve heard about how my products have made a difference in peoples lives continue to motivate me every day. It’s that impact that drives me and gives me purpose. Knowing that I can offer something that helps people feel better, live better, and improve their overall wellness—that’s what keeps me going. It’s why I started, and it’s why I’m still here.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I run a CBD company called My X Wellness, and our focus is on creating effective, light smelling CBD products with very few ingredients that truly make a difference in people’s lives. My journey into the CBD world began long before it became a trend, and it was a family member’s battle with cancer that really drove me to dive deep into this field. Witnessing firsthand how CBD helped with pain, sleep and making eating much easier during such a difficult time was a game-changer for me. That experience made me realize how powerful these natural compounds can be, and it gave me a sense of purpose. I wanted to share that relief with others, and that’s how My X Wellness was born.
What makes My X Wellness special is our commitment to keeping our products pure and effective. We formulate everything in small batches, using minimal ingredients and no unnecessary preservatives or fillers. I believe in giving people exactly what they need without complicating it with extras. The feedback from our customers has been incredible, and we’re always hearing stories about how our products help with things like pain, stress, sleep and stomach issues. It’s those stories that drive me to keep improving and innovating.
One of the things I’m most excited about is our approach to customer education. We’ve developed a CBD Dosing Wheel that helps people figure out the right amount of CBD for their specific needs. CBD can be confusing, especially for new users, and our goal is to take the guesswork out of it. The CBD Dosing Wheel personalizes the experience for each customer, ensuring they get the right product and the right dosage. We also provide other educational materials to help customers understand how to use CBD safely and effectively.
Right now, My X Wellness is at a pivotal point. We’re working on expanding our brand awareness, distribution, and sales channels to reach more people who could benefit from our products. There’s a lot of growth on the horizon, and we’re looking forward to reaching more customers who are seeking natural solutions to their health and wellness needs. For anyone looking for a CBD company rooted in genuine care and backed by real stories of success, My X Wellness is here to support you on your journey to better health.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, three qualities that were most impactful in my journey are resilience, curiosity, and a deep commitment to learning.

First, resilience has been key. Starting a business, especially in a regulated industry like CBD, is full of challenges—legal hurdles, market changes, and the constant need to adapt. Being able to push through setbacks and learn from failures is crucial. My advice for anyone early in their journey is to embrace obstacles as learning opportunities. You won’t get everything right the first time, but resilience will keep you moving forward.

Second, curiosity drove me from the start. I’ve always been interested in the science behind cannabinoids and how they could help people. That curiosity pushed me to keep researching and experimenting. For those just starting out, stay curious. Always ask questions, dig deeper into your industry, and don’t be afraid to explore new ideas or approaches. It’s what keeps innovation alive.

Lastly, a commitment to learning has been a major factor. Whether it’s understanding regulations, learning how to formulate products, or figuring out how to grow a business, continuous learning has been vital. My advice is to always be a student—seek out mentors, attend workshops, read, and stay up to date on trends and best practices. The more you know, the better equipped you’ll be to make informed decisions that drive your business forward.

Okay, so before we go we always love to ask if you are looking for folks to partner or collaborate with?

We’re in a growth phase and looking for an investor or partner to help take My X Wellness to the next level. We’ve built a strong foundation, and now it’s about scaling our operations, expanding distribution, and increasing brand awareness. In addition to investors, we’re particularly interested in connecting with distributors, retail partners, and wellness-focused businesses that align with our values. We’re also open to collaborating with healthcare professionals, wellness influencers, and those in the holistic space who want to explore the benefits of CBD for their clients or audience.

If you’re interested in partnering or investing, or just want to learn more, feel free to reach out to me directly at josh@myxwellness.com or through our website. Let’s explore how we can work together to make a bigger impact!

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