Alright – so today we’ve got the honor of introducing you to Nicole Doran. We think you’ll enjoy our conversation, we’ve shared it below.
Nicole, we’re thrilled to have you on our platform and we think there is so much folks can learn from you and your story. Something that matters deeply to us is living a life and leading a career filled with purpose and so let’s start by chatting about how you found your purpose.
As a kid, I was happy and healthy; I was a dancer, gymnast, volleyball player, and honors student. Then, at 16, I felt my body and brain shift. I gained 30 lbs in a few months and was suddenly chronically fatigued, had severe brain fog, and felt highly inflamed. I was diagnosed with PCOS and hypothyroidism and written prescriptions by my doctor to mask the symptoms, but the root causes of my condition persisted.
I stopped playing volleyball and started dieting and long-distance running, which is what I was told was the “key to fat loss.” I gained more weight, became more disassociated from my body, and struggled in school more than ever.
Fast forward to a year after college. A family friend introduced me to an integrative nutrition health coach. I worked with her for six months and gained a whole new understanding of my body concerning food, exercise, stress, and my environment.
Inspired by this transformative experience, I wanted to learn more and help spread the word to other women seeking true healing. I enrolled in the Institute of Integrative Nutrition while simultaneously earning an MBA in Marketing Management. My growing fascination with Integrative Medicine and the holistic approach to addressing the root causes of inflammatory conditions fueled my desire to merge my business acumen with integrative healthcare.
After a few years in the corporate world in NYC, my dad introduced me to Dr. Joseph Purita, a world-renowned orthopedic surgeon and regenerative medicine specialist in Boca Raton, FL. After learning more about the life-changing impact of stem cell therapy, we identified an opportunity to enhance patient care through comprehensive pre- and post-treatment support.
This realization led to the ideation of PUR-FORM, an innovative wellness center offering a wide array of services, from hormonal support to advanced anti-inflammatory treatments, cryotherapy, infrared sauna, and much more. Our approach is rooted in scientific evidence, steering clear of trendy but unproven modalities in favor of thoroughly researched and effective therapies.
At PUR-FORM, we prioritize individualized care, developing personalized treatment plans that address each patient’s unique health goals and challenges. For those struggling with imbalances similar to my own experience, we design comprehensive treatment protocols and lifestyle plans aimed at reducing inflammation, rebalancing hormones, and optimizing overall health.
Through this wild ride, I’ve found my purpose: helping people take control of their health journey by giving them access to game-changing integrative wellness solutions. It’s amazing how my personal health struggles, combined with my marketing experience and passion for holistic health, have come together to create something truly special. Every day, I wake up excited to make a real difference in people’s lives, supporting them as they work towards feeling their absolute best. It’s not just a job – it’s my calling, and I couldn’t be more thrilled to be on this path.
Thanks, so before we move on maybe you can share a bit more about yourself?
As an executive team member at PUR-FORM, I lead our marketing strategy and business development initiatives. The most exciting part of my role is the opportunity to bring a creative vision to life and shape our brand from the ground up. I’m passionate about tailoring our offerings to meet the needs of our patients and give them an exceptional experience.
My ultimate goal is to create a sanctuary where I want to invest my time as a patient. This vision drives everything we do at PUR-FORM. One of our standout features is our wellness membership program, designed to make our treatments more accessible. Members can enjoy anywhere from 5 to 30 treatments per month, allowing them to integrate wellness into their daily routines seamlessly for a fraction of the cost.
Nothing brings me more satisfaction than hearing patients say they feel at home in our space, that our staff treats them with exceptional care, and that we go above and beyond their expectations in the little details. These moments remind me why I love what I do.
I’m thrilled to share that we’ve recently expanded our membership offerings to include full-body cryotherapy – the perfect midday energy boost and inflammation reducer. This new service aligns with our commitment to providing cutting-edge wellness solutions.
At PUR-FORM, we’re constantly evolving to anticipate the desires of our health-conscious community. We’re not just a wellness center; we’re a partner in our patients’ health journeys, making our brand one of a kind.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Starting off simply, show up. While it may sound silly because, of course, we all show up to work, I mean show up (early), dress up, and be willing to color outside the lines of your job description. Especially early in your career. As a beginner, your primary role is to learn, and the best way to do that is by observing your superiors and anticipating their needs to lighten their workload. The more you do this, the more trust you build with those around you, increasing the likelihood of being included in important meetings, events, or opportunities you might not have been given otherwise. While work-life balance is important, I think it’s invaluable to show that you are willing to go above and beyond to get the job done well. As you progress in your career, whether in a corporate setting or as an entrepreneur, you’ll be able to lead others by example.
Secondly, I’ll circle back to dress up! This may sound old-fashioned, and granted, this was the advice my mom gave me for my first internship in college, but – dress a notch above expectations. You’ll be surprised by the difference it makes in the way you carry yourself and others’ perceptions of you. And I’m not saying you have to look rigid or stuffy; I love expressing creativity through what I wear and how I style myself, and I also love a good trend. However, a little heel or an added blazer goes a long way, especially when you’re starting out.
Lastly, at the risk of sounding cheesy, pay attention to what lights you up. I became passionate about wellness at a young age because of my own struggles with PCOS and hypothyroidism. As I learned and discovered things that helped me heal, I loved sharing that information with others with similar struggles. I was naturally inclined to work harder on projects that I was aligned with the end goal of. While it may not be realistic to expect to work in your dream role very early in your career, I think if you can focus on an element of your job or the mission of your company that is aligned with your values and interests, you’ll find greater satisfaction and motivation in your work. This alignment can fuel your growth, inspire creativity, and help you persevere through challenges. Over time, this passion and dedication can lead to opportunities that are even more closely aligned with your goals and aspirations.
How can folks who want to work with you connect?
Yes! We’re looking for creators, both big and small, in South Florida to collaborate on social content for PUR-FORM. Our goal is to continue increasing local brand awareness. We are looking for women and men of all ages (we truly have something for everyone) who are passionate about health and wellness improvement. If you’re interested in working with us, please reach out via email at info@purformhealth.com. We look forward to exploring potential collaborations!
Contact Info:
- Website:purformhealth.com
- Instagram: purformhealth
- Facebook: purformhealth
- Linkedin: https://www.linkedin.com/in/nicolejpeterson/
- Youtube: https://www.youtube.com/@PUR-FORMHealth
- Other: tiktok: @purformhealth
Image Credits
Halle Alessia