Meet Geino Äotsch

We were lucky to catch up with Geino Äotsch recently and have shared our conversation below.

Geino, thanks for taking the time to share your lessons with our community today. So, let’s jump right in – one of the most essential skills for unlocking our potential is self-discipline. Where does your self-discipline come from?

My self-discipline comes from my grandparents. They were very motivated and hardworking. They taught me that everyone can also benefit from life experiences if we choose to show up for ourselves, focus on the positives, and do a solid good days work!

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

Golden Lung Tea has a dream to become the biggest little tea company in the world. We use an ancient traditional method in tea preparation which is the powdered form of enjoying tea drinking; powdering plants to drink them whole. This type of tea refreshment does not require a tea ball, strainer or bag. You simply add the tea to your cup and pour hot water over it. It can be appreciated in various ways such as in a tumbler or a special mug. Our tea is also delicious in cold mineral water, coffee or with your favorite style of milk mixture as a steamer. The tea plants are powdered and blended together in fine artisanal infusions. One half teaspoon of tea is all you will need and there are approximately 28 cups of tea in each bag. We make this tea because we love it! The plants are sacred and delicious. Golden Lung Tea began over 7 years ago with its first tea “Smokers Tea & Lung Powder.” Since its creation there are now 12 different varieties. Each of them branded as Golden Lung Tea, each individual flavor named as a portrait to their own unique profiles and compositions. A plethora of creative thought and research is contributed into all of the teas. Similar to matcha, ninety percent of the tea will instantly dissolve. The rest, you can swish and swig, to enjoy every bit of the tea in your cup! We have had the pleasure of attending many pop-up markets in Portland, Oregon and Seattle, Washington. We hope to share the same experiences in other markets in the United States and also with locals in countries like Canada, Mexico & Australia, where the tea currently has a small presence. Our next showcase is at the Holiday Market with the Portland Night Market in December 5th-8th 2024.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Having a background in your chosen profession, like tea and farming for us, certainly became pertinent with honing in on our skills. However, for any business procuring a passion, you have to be dedicated to showing up for what you want to create diving in deep even if it’s not something you know much about while also being willing and open to learning about every possible angle out there. This will place you a head above the rest. Finding resilience even when it feels like nothing is happening is important too. Believing in your self and your creation is a significant quality that will inspire you to keep going!

Find your inner drive to discover what it takes to protect your business and its name. For instance applying for trademarks and insurance and seeking education is a big part of building that knowledge. Don’t be afraid to ask for help.

Taking the time to determine what a business needs to do in order to have a presence in public, for instance licensing and registration, will also solidify that knowledge and support all the hard work you’ve put into it.

Any advice for folks feeling overwhelmed?

Feeling overwhelmed is certainly an intrinsic part of owning your own business. There is a lot to take on and a lot to learn/know. Maybe it’s taxes? It could be many things. First remember why you fell in love with the idea. Next, take a deep breath and a step back if you are feeling overwhelmed. Ten minutes could be sufficient to change your mood or cognition around the issue at hand, but realistically you might need to take more space than that to clear your head. It could be up to a week before you comprehend what’s really going on when you’re finally ready to tackle whatever it is that’s overwhelming you. The point is to never give up! Don’t fall short to the pitfalls that want to hold you back from achieving your dream. There is a system for everything. Whether it’s learning how to create UPC codes for your products or working on an unfriendly/hard to navigate dashboard to gain access to sales through a major distributor. Don’t let anything stand in your way. There are multiple passageways to getting through an obstacle. You only have to find one.

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Image Credits

All photos by Geino Äotsch

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