Meet Brady Howe

We’re excited to introduce you to the always interesting and insightful Brady Howe. We hope you’ll enjoy our conversation with Brady below.

Brady, so glad you were able to set aside some time for us today. We’ve always admired not just your journey and success, but also the seemingly high levels of self-discipline that you seem to have mastered and so maybe we can start by chatting about how you developed it or where it comes from?

Great question! From my perspective, discipline is the ultimate form of love and respect you can give yourself. My self-discipline has been developed from a combination of both internal and external factors in my life. Three elements of CHOICE come to mind. First, my aspirations and the motivational drives that lead me to develop the goals, routines, and a lifestyle that continue to push me to new heights. I can’t help but thank my athletic career for this mentality and approach because without those competitive environments, failures and lessons to challenge my style of training and preparations, I don’t know where I would be today.

Second, we have to consider our environmental surroundings, and how they either enhance or inhibit our developmental growth. Essentially, who you choose to be around will play a prominent role in who you ultimately become. Choose to associate with people who elevate you. Discipline is not a genetic trait that you inherit, discipline is a learned behavior and skill that you develop with deliberate practice. I am grateful for all of my experiences in life that have shaped who I am today, starting with my parents, my wife, and amazing family, friends and mentors. I have also been fortunate to experience a front row seat to working alongside some of the amazing athletes, coaches and influential leaders in sports. Seeing greatness developed on the ground floor has been a life altering experience for me.

Last but not least, I lean on my internal dialogue and the inner voice that I am constantly in tune with. Life is all about perspective, and the lens in which you view the world all starts internally. That inner voice and self-talk we develop is our consciousness, which becomes our life compass. Consciousness allows you to facilitate choice and intentional change.
Learning to listen to and cultivate this inner voice is essential for building self-awareness, resilience, and personal growth.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I absolutely love what I do. By trade, I have spent the vast majority of my professional career in the trenches as the Certified Athletic Trainer, and Strength & Conditioning Coach. However, I am excited to be entering a new chapter in my life both personally and professionally. Stepping back to reflect and analyze my path with a sense of clarity and purpose after over a decade of service in professional sports.

I have recently transitioned into a new role as the Director of Sports Medicine at Grand Canyon University. In addition to this, I am entering a new venture as a Certified Mental Performance Consultant, where I aim to empower and guide high performing humans towards mastering their craft. I recognized in professional sports that even elite athletes and teams have a wide range of blind spots in their training approach. Largely within their mental preparations. My mission became to explore and bridge the gap between the dynamic interplay of the mental and physical preparations that enhance performance. I work now individually with athletes in providing practical applications for achieving peak performance.

Some of these services I now offer to the public and will be launching a website, coachbradyhowe.com, where I offer professional consultation services focused on both mental and physical performance, as well as team consulting. My goal is to explore what drives cohesive cultures, helping individuals and teams unlock their full potential. Whether you’re looking to enhance personal growth or create a winning environment and cultural framework, I’m here to guide you on your journey.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Life is a performance, and we all want to perform our best. Whether that be in athletics, school, business or parenting. And I believe that our character is what drives our performance. Inevitably, we all experience the highs and lows, but developing the foundational characteristics we can lean upon in any circumstance is important. As I look back, one of the most impactful characteristics that always served me well was gratitude. Through gratitude, every day becomes a gift and an opportunity. This approach creates a growth mindset and positively changes your outlook and perspective on life. Gratitude is one of the most underutilized skills that leads to not only a competitive advantage but enhances fulfillment in life. In fact, expressing gratitude can make you more resilient and boost your mood. Find consistency in expressing your appreciation for the simple things or anyone and anything you are grateful for.

The advice I would offer to those just entering their careers is this…

1. Concentrate on controlling what you can control – Know where to prioritize your time and efforts. Understand that you have to be in control of yourself before you can control your performance. You do not have control over outcomes (wins / losses) or other people’s opinions. But you do have control in your process oriented approach, your mindset, and the habitual routines you create.

2. It is your response-ABILITY that matters – Let’s be honest, life is unfair. Nobody owes you anything, and nobody is coming to save you. You have little control of what goes on around you, but you have total control in how you choose to respond to it. Those who can adjust and adapt while responding in an optimal manner, tend to succeed.

What’s been one of your main areas of growth this year?

The biggest areas of growth have come from actually taking a step back and pivoting professionally by stepping away from a role in professional sports. This decision allowed me to recalibrate my focus and dedicate more time with my loved ones. Secondly, I added more to my toolbox by going back to school and completing a second master’s degree in psychology. This curriculum allowed me to train to become a Certified Mental Performance Consultant (CMPC). Which has not only deepened my knowledge base, but I’ve gained a profound appreciation for how I serve athletes by educating them on the deliberate practice of mental preparations.

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