Alright – so today we’ve got the honor of introducing you to Liza Brody. We think you’ll enjoy our conversation, we’ve shared it below.
Liza, looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?
My brother, dad and (late) grandfather all work for a family owned-business and they have been my inspiration and role models from the very beginning. I grew up watching my dad navigate the highs and lows of being a small business owner and I am constantly learning from his work ethic, leadership and entrepreneurial spirit.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
In March 2020, during the height of COVID, I had come up with the idea that I wanted to start offering high energy (virtual) dance classes to kids. I knew that children desperately needed an outlet to destress and boost their self-confidence during this difficult time. Given my background in marketing and program management, as well as my deep love for dance, I was determined to make this a reality. Over the next few weeks, I formed an LLC, created a website & social channels, solidified the HYPE programming and choreography, and started emailing anyone I had ever met to sign their kids up for a HYPE dance class!
Fast forward to today, and HYPE Dance Community has gone on to offer over 3,000 dance classes to kids (& adults) of all levels and abilities. We are now a mobile dance studio based out of Brooklyn, where we partner with local schools, play spaces and workout studios to provide high energy dance classes across the city. We also offer festival entertainment, birthday parties, summer camps and private events to kids in NY, NJ, PA & CT.
The most unique part of HYPE is the pure energy, confidence and gigantic smiles we bring to our dancers. If you are looking for a safe space for your children to learn the fundamentals of jazz and hip-hop, take place in epic dance parties to all of their favorite music and most of all have FUN, come join us!
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
I believe it is my passion, authenticity, and ability to connect with my community that are most impactful in creating and growing HYPE Dance Community.
HYPE could only exist today because of my passion for dance. At my core I truly believe that dance boosts self-confidence, positivity and joy. Growing up, I was happiest on stage, performing and dancing, and I want to spread that joy of dance to children of all ages and abilities. In a world full of technology and social media, I am so proud to be part of an organization that focuses on physical movement, creativity and self-esteem.
Now, 4 years into starting HYPE Dance, the best advice I have received is prioritizing the importance of connecting with your community. Trust of a company does not happen overnight, and that is why we are constantly showing up at local festivals, hosting free dance parties, partnering with local schools, and setting up booths at community events to get our name out there. Because of this, we have earned the trust of so many families in the neighborhood and that can never be taken for granted.
One of our goals is to help like-minded folks with similar goals connect and so before we go we want to ask if you are looking to partner or collab with others – and if so, what would make the ideal collaborator or partner?
Yes! Because we don’t have our own brick & mortar studio (as of now!), we are constantly partnering with schools, children’s play spaces, and workout studios to offer HYPE classes and programming in New York. We also offer summer dance classes at the Jersey Shore as well as HYPE Dance Intensives at overnight camps across the east coast, in hopes to continue spreading the magic of dance to children across the country. If you would like to bring high energy dance classes that are focused around boosting self-confidence and having FUN to your organization, please get in touch!
To learn more, visit www.hypedancecommunity.com and follow along on instagram @hypedancecommunity.
Contact Info:
- Website: https://www.hypedancecommunity.com
- Instagram: @hypedancecommunity
- Other: liza@hypedancecommunity.com
Image Credits
Photos by Mike Szpot
@illkoncept
so if you or someone you know deserves recognition please let us know here.