Meet Heather Snaman

We were lucky to catch up with Heather Snaman recently and have shared our conversation below.

Heather, so great to be with you and I think a lot of folks are going to benefit from hearing your story and lessons and wisdom. Imposter Syndrome is something that we know how words to describe, but it’s something that has held people back forever and so we’re really interested to hear about your story and how you overcame imposter syndrome.

For me, overcoming imposter syndrome isn’t so much about conquering it as learning to dance with it. In my career, and especially in my volunteer and advocacy work, I’ve often felt like I’m just flying by the seat of my pants. I’m scrappy and thrive in a dynamic environment, but there are definitely times when I look around the room and feel like everyone else seems more ‘adulty’ (as Queen of To Do founder Kate and I would say) or that others belong in a way I don’t.

I frequently use some of the body language suggestions Amy Cuddy mentions in her groundbreaking TED Talk about imposter syndrome. You’ll typically find me in the bathroom striking a ridiculous superwoman pose about 10 minutes before I have to speak! But my most powerful strategy, surprisingly, has been embracing radical openness and vulnerability – even in professional environments.

I’ve made a conscious choice to share my feelings of self-doubt or anxiety, particularly with other women, and the liberation I’ve found in this approach has been profound. When you lower your guard, others do too, and suddenly you’re connecting on a level that would be impossible if everyone kept on pretending to have it all figured out.

This approach proved invaluable when our company was recently honored as one of the Top 100 Small Businesses by the U.S. Chamber of Commerce. During the D.C. ceremonies, instead of masking my occasional unease at the high-profile events, I chose to be open about it. That authenticity opened doors to meaningful connections with fellow business leaders who felt the same way.

What I’m coming to learn is that the real victory over imposter syndrome isn’t overcoming it. It’s in acknowledging it and trusting that your authentic self is who people want to see. I’ve found that by embracing vulnerability, the qualities I once worried would make me seem less professional have become my greatest strengths.

Thanks, so before we move on maybe you can share a bit more about yourself?

I’m the COO and partner at Queen of To Do, a lifestyle concierge and personal assistant service based in Austin, Texas. At our core, we’re a service dedicated to making people’s lives easier by handling those endless tasks that can pile up and weigh people down. We aren’t just checking boxes; we’re all about building genuine, long-term relationships with our clients, taking on their mental load so they can truly rest and focus on what matters to them.

Our approach is proactive and personal. Instead of simply completing a to-do list, we get to know our clients deeply—learning their routines, their preferences, and their home’s quirks—so we can step in where they need us most. This focus on relationships allows us to help in a way that truly transforms lives, giving clients back their time and, hopefully, a little more peace of mind.

What I find most exciting right now is our expansion. We’re locally owned and have been thriving in Austin for over 13 years, but we’ve recently branched out to Dallas. It’s a thrilling phase as we bring our brand of personal care and high standards to new communities. Another big focus for us is franchising Queen of To Do, opening up the opportunity for others who believe in what we do to build something similar in their own cities.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

1. Adaptability: We started as a simple errand service, nearly 14 years ago. We’ve pivoted and adjusted a number of times over the years – especially in the time since COVID – and it’s the only reason why we’ve endured. We’re experts at seeing opportunity in a challenge and taking constant action to move our goals forward.

2. Empathy: In a field where our team is taking on clients’ personal needs, empathy is paramount. Understanding what they really need, sometimes before they even articulate it, sets our service apart. In a time when gig work and cookie-cutter systems rule, authentic and long-term connections stand out in a big way.

3. Growth Mindset: This goes hand in hand with us spending so much time flying by the seat of our pants. I’m a big believer in the power of failure. If you’re moving quickly and taking risks, sometimes those risks won’t pan out. Don’t get bogged down in defeat, be brave enough to suck at something new, and move forward with the lessons you’ve learned.

How would you describe your ideal client?

Our ideal client is someone who values their time and sees it as their most precious resource.

They’re typically busy professionals, parents, or entrepreneurs who understand the benefit of delegating their day-to-day responsibilities so they can focus on what matters most to them. They’re often people who’ve tried to do it all themselves and realize that it’s not sustainable or fulfilling. They’re ready to let go of the mile-long to do list and embrace the freedom that comes from having someone they trust handle the details.

Ultimately, they believe they deserve a life with more rest, more joy, and are ready to invest in that. If that resonates, they’re the ideal fit for Queen of To Do.

Contact Info:

Suggest a Story: BoldJourney is built on recommendations from the community; it’s how we uncover hidden gems,
so if you or someone you know deserves recognition please let us know here.
Resilience
Where do you get your resilience from?

Resilience is often the x-factor that differentiates between mild and wild success. The stories of

Productivity
Beating Burnout

Often the key to having massive impact is the ability to keep going when others

Leadership Development
Finding Your Why

Not knowing why you are going wherever it is that you are going sounds silly,