Meet Amy V. Cooper

We recently connected with Amy Cooper and have shared our conversation below.

Hi Amy, so happy to have you on the platform and I think our readers are in for a treat because you’ve got such an interesting story and so much insight and wisdom. So, let’s start with a topic that is relevant to everyone, regardless of industry etc. What do you do for self-care and how has it impacted you?
As a solopreneur navigating the perimenopause roller coaster, I’ve had to seriously prioritize my mental and physical well being over the past few years. I’ve developed a strong morning routine that includes waking up when my body tells me to (not with an alarm clock), doing a quick metta-meditation or hypnosis before getting out of bed, getting outside sunlight as soon as possible after waking up, tapping, exercising and setting intentions before I start my work day.

I used to hit the ground running, checking emails and starting my day with caffeine, then sitting at my desk for 8-10 hours. That led to a lot anxiety and insomnia. With the hormonal changes that come at this age, I had to learn how to prioritize sleep and nervous system regulation.

These changes have had such a profound effect on my life, that I’ve added hypnosis and EFT Tapping certifications to my self and client support kit, and am now a top rated meditation and tapping teacher on the InsightTimer meditation app!

Thanks, so before we move on maybe you can share a bit more about yourself?
After decades working in the commercial photography industry as a photo editor, photographer, art buyer and rep, I decided to pivot my business to supporting photographers as a consultant. It wasn’t long after building this business that I realized my clients needed mindset support more than anything. I love supporting and hyping up my clients to put themselves out there.

For many years I have been working on my own self-development, so when the opportunities came to dive deeper into the modalities that have been helping me, I decided to ‘go back to school’. In the past two years I have become certified in EFT Tapping and hypnotherapy. I’ve learned so much about personal coaching as well as neurolinguistic programming, breathwork and meditation, all of which I now use to support my clients. It’s incredibly powerful.

I’m also very passionate about helping people who struggle with anxiety. I’ve had my own personal struggle which I have been able to over come with my tools, and I want to share them with anyone I can help.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
I think tapping has been the most powerful skill and area of knowledge that has transformed my life. Tapping, also know as EFT or Emotional Freedom Technique, is a somatic stress reduction technique. It’s like a combination of positive psychology self-talk and acupuncture without the needles. Tapping reduces the stress hormone, cortisol, and affects activity in the stress center of the brain, the amygdala.

Tapping has helped me transform my relationship with stress and anxiety, it has also greatly impacted my self-awareness. I use tapping to help regulate my nervous system, increase confidence, sleep better, and in so many more areas. I also love teaching tapping to my clients to help them manage imposter syndrome and stress.

I highly recommend tapping to anyone who is looking to reduce stress in their life. The physiological effects are instant, although it may take some practice to find the language that is most transformative for you. Tapping is become more widely used and there are thousands of free videos and resources to be found for anyone wanting to dive in (or give me a call!)

Awesome, really appreciate you opening up with us today and before we close maybe you can share a book recommendation with us. Has there been a book that’s been impactful in your growth and development?
One of the most impactful books that I have read in the past few years is Playing Big by Tara Mohr. This book really shed a lot of light on how outdated and systemic ideas, practices and traditions impact the way women show up in the world. I was so inspired by this book that I enrolled in Mohr’s coaching and Playing Big Facilitators training courses, and now use many of her tools with my own clients.

A few of the most impactful nuggets that I’ve taken from Playing Big are, be aware of your inner voice, especially your inner critic. Question the truth of that inner critic and find a more supportive voice, an inner mentor to guide you when needed. Another favorite from the book is learning that both criticism and praise tell you nothing about yourself, they only tell you about the person giving the criticism or praise, what their preferences and ideals are. Understanding this can help women take more risks and let criticism roll of their backs more easily.

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Image Credits
Amanda Hoffman

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