We’re excited to introduce you to the always interesting and insightful Lauren Williams. We hope you’ll enjoy our conversation with Lauren below.
Lauren, we’ve been so fortunate to work with so many incredible folks and one common thread we have seen is that those who have built amazing lives for themselves are also often the folks who are most generous. Where do you think your generosity comes from?
I personally have felt inadequate in quite a few rooms I’ve been in. I’ve even been in the middle of a conversation and realized I have no clue what I am talking about. The trick to imposter syndrome is not to overcome it, but instead lean into it. The phrases “fake it till you make it” or “do it anyways” is the difference between those that are successful and those who aren’t. The reality is, nearly everyone is unsure of themselves in some capacity. Maybe you don’t “belong” in that room, so figure out how to ensure you do. Maybe they are smarter than you, so go learn something. And during that time, you’ll hopefully see that the only real difference others who are successful have opposed to you is their confidence level. Confident and wrong will always outweigh meek and unsure.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
I’m Lauren! A content creator based in Houston. I have always enjoyed exploring new places and trying new things, specifically food. With that I built a platform trying different cuisine around the city and sharing my thoughts. While experiencing the vast flavors of the city, I have truly fallen in love with content creation itself. I love finding new ways to capture the audience’s attention and really deliver my message. I have also enjoyed building a community with my followers as they also make suggestions of places I should try in the city. With my food content I have also been able to expand to traveling to different locations outside of Houston. Expanding to a travel content creator has been one of my favorite things as a content creator. I have actually developed a new Instagram page to have others come along with this new journey: fromhoutoyou . I am too excited to see where this new chapter takes us!
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
The most important qualification: starting. Start your journey, make the post. From there, be a learner. Learn how to improve your content, your target audience, camera skills, and any other relevant skills you find that can improve your platform. Finally, remember to keep going. Stay consistent; whatever that means for you. Many influencers/ content creators do not find success until years into their career. The only way to make it there, is to keep going.
The easiest way to improve these skills is to pick a topic that you are passionate about and stay true to yourself. Content creation should be fun! Even the dreadful editing should be something you eagerly tolerate. Enjoy the journey!
If you knew you only had a decade of life left, how would you spend that decade?
As I am expanding my content, I am having to learn how to balance the difference niches on one platform. My page started with food, many of my followers are still here for food. However, I am also attracting followers that are wanting to see more things to do in Houston, beauty, weekend getaways, and other aspects. In order to hold on to these followers, I need to keep them entertained. Thus becomes the struggle of supplying each niche with adequate content. During this time, remanning authentic to myself has. Been the strongest factor. While I do want to make sure my followers are satisfied, I still want to focus on experiences I enjoy myself. Forcing myself into particular categories will only lead to burn out and then… nobody gets anything. One tool that I especially helpful has been to plan out my content in order to ensure that content is being made and posted for the multiple niches.
Contact Info:
- Website: https://www.tiktok.com/@laurennicolegrace
- Instagram: https://www.instagram.com/thehtxhost/
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