Meet Siqi Fu

 

We’re excited to introduce you to the always interesting and insightful Siqi Fu. We hope you’ll enjoy our conversation with Siqi Fu below.

Siqi Fu, thank you so much for joining us. You are such a positive person and it’s something we really admire and so we wanted to start by asking you where you think your optimism comes from?

Staying optimistic isn’t always easy, especially when it comes to myself and my work. I actually allow myself to feel the weight of sadness and negativity when it comes—it’s almost like I give myself permission to go through those feelings fully. Then, after I’ve processed them, I remind myself: it’s time to look up again. I tell myself that even if I’ve created something I don’t love, those missteps are part of the journey toward improvement. Each ‘bad’ piece I make is a stepping stone, pushing me to be better. I think of it as letting the negativity flow through me and then releasing it, so what remains is optimism and a fresh drive to keep going.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I’m currently focused on brand design and visual design for events, where I get to dive into each brand’s unique story and translate it visually. What excites me most is the process of turning abstract concepts into tangible shapes, colors, and forms. It’s like a puzzle—figuring out how to infuse meaning into geometric elements and balance aesthetics with clear messaging. Each project challenges me to grow as a designer, pushing me to find harmony between creative expression and purposeful storytelling.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

My creative journey is constantly fueled by knowledge from various design and art fields. I’m always practicing and experimenting, moving between 2D and 3D work while also exploring fields outside of design—like literature, psychology, and more. I’m deeply inspired by how other artists, whether painters, architects, industrial designers, or writers convey their thoughts and emotions through their creations. Observing these fields beyond my own helps me think outside the box and sparks new ways of approaching my work.

One piece of advice I’d offer is to resist being limited by conventional thinking when creating. Push beyond traditional mediums and boundaries; there’s so much value in experimenting with cross-disciplinary ideas and challenging what’s considered standard. Embracing this mindset can open up exciting, unexpected possibilities in your art.

What is the number one obstacle or challenge you are currently facing and what are you doing to try to resolve or overcome this challenge?

One of the biggest challenges I’m currently facing is managing the anxiety that comes with repetitive and time-consuming tasks in larger projects. Beyond the main creative work, there’s often a significant amount of extended design tasks—things like tweaking layouts, adding or removing elements—that don’t necessarily involve much creativity. It can feel monotonous and draining at times.

To tackle this, I’m working on reframing these tasks as opportunities to learn and grow. For instance, when adjusting layouts, I focus on studying how changes in size impact the original grid system or how I can reorganize elements while preserving the visual harmony of the original design. It’s still a work in progress, but finding ways to extract value from these seemingly mundane tasks has helped me stay engaged and continue developing my skills, even in repetitive moments.

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