We recently connected with Laura Benocci and have shared our conversation below.
Laura, thanks so much for taking the time to share your insights and lessons with us today. We’re particularly interested in hearing about how you became such a resilient person. Where do you get your resilience from?
A few years ago, I don’t think I would have described myself as a resilient person.
But just exactly four years ago, I visited New York and had this incredibly clear and inexplicable feeling that I had to move here. To make that happen, I needed a plan and the determination to stick to it because it was going to be a lot of work. Over the following months, I made countless changes in my life—personally, in my career, and in all my life choices. I didn’t want to have a Plan B. This also meant overcoming my imposter syndrome and embracing myself as an independent creative director.
I was often scared. But I learned to be comfortable in discomfort. I think this dream helped me develop a deep determination.
So, I would say that my resilience comes from having long-term goals and refusing to settle for situations that don’t fully fulfill me. Life is short, and I don’t want to have regrets because I didn’t persevere enough. It requires being a bit of a dreamer and taking risks. But I always try to remind myself that nothing happens unless you make it happen.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
Originally from Brussels, I have spent the past 12 years working in media agencies, the music industry, strategy, and creative direction, with a specialization in branding and visual identity systems. My journey began with a deeply artistic education—my parents always encouraged me in this direction, so I started drawing lessons when I was a child. This foundation led me to pursue a Bachelor of Fine Arts, followed by a Master’s degree in Digital Communication.
I’ve always felt a pull between the structured world of marketing and advertising and the more artistic, creative aspects of my interests. My professional journey reflects this ongoing exploration. That’s why I see creative direction as the perfect balance—an intersection where my skills, experiences, and passions meet.
I work across different industries, partnering with brands, artists, hospitality businesses, and agencies. This diverse range of work is something I truly enjoy, as it constantly presents opportunities to learn and grow. Whether designing logos or developing concepts for global advertising campaigns.
Over the past two years, I’ve had the opportunity to contribute to campaigns that not only engage audiences but also promote social impact. I firmly believe that creativity should drive positive change and that both brands and creatives have the power (and responsability) to play a role, however small, in moving the needle toward a safer world.
It’s in these kinds of projects that I feel my work contributes to something larger and more meaningful. I would love to collaborate more on purpose-driven campaigns, or nonprofits, or partner with brands that align with my values and what I believe to be right.
Recently, I collaborated with My Voice My Choice (and PerrineAM Agency) to promote a petition advocating for more accessible and safer abortion rights in the European Union. Check it out—it’s a really important cause <3
Here is the link : https://eci.ec.europa.eu/044/public/#/screen/home
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
1. Never tell yourself you don’t have enough skills. You can learn anything, you just need to start somewhere. Don’t wait to have everything perfectly figured out before you take a risk/opportunity. Nobody really knows what they’re doing until they’re doing it. We all learn and figure things out along the way.
2. Know yourself. Learning to understand your own rhythm, strengths, and weaknesses is key. We hear a lot of things about productivity and discipline, which can create a lot of pressure. Personally, I’ve learned that my creativity and productivity don’t come when I “force” myself to sit at my desk from 9 a.m. to 5 p.m. I often experience bursts of activity early in the morning or late at night, and that’s completely fine.
There’s no one-size-fits-all approach to discipline or work methods.
3. Observe and develop your awareness. It sounds really cliché but inspiration is everywhere. I like to capture things that inspire me, taking photos or saving references to build my own library of ideas. I also study the work of those who inspire me to better understand their approach and learn from it.
One of our goals is to help like-minded folks with similar goals connect and so before we go we want to ask if you are looking to partner or collab with others – and if so, what would make the ideal collaborator or partner?
I want to create beautiful and meaningful things. And I’m down to meet anyone who also wants to bring their vision to life.
website: https://www.laurabenocci.com/
IG : https://www.instagram.com/laura.benocci
Contact Info:
- Website: https://www.laurabenocci.com/
- Instagram: https://www.instagram.com/laura.benocci/?hl=fr
- Linkedin: https://www.linkedin.com/in/laura-benocci-a612b646/
Image Credits
Rish x Hoxton (red bottle): Henri Doyen
Rish Bottle with the flowers: Priscillia dos Santos
so if you or someone you know deserves recognition please let us know here.
