We recently connected with Fer Granados and have shared our conversation below.
Fer, so happy to have you with us today. You are such a creative person, but have you ever head any sort of creativity block along the way? If so, can you talk to us about how you overcame or beat it?
I used to be incredibly insecure about my writing. For starters, I’m not a native English speaker, so my grammar isn’t always perfect. But therapy was a big turning point for me. Through therapy, I realized I’d been doing a lot of things wrong for myself. I was in the wrong job, building the wrong future, and spending my energy on the wrong people.
The next step after therapy was taking a class. As a perfectionist, the class helped me open up and see that my songwriting didn’t need to follow perfect grammar rules—it needed to come from the heart. I’ll never forget an example that my coach gave me about a song that was written in a way that would sound grammatically incorrect, but still was such a great hit! That gave me another perspective about myself.
Once I let go of that pressure, I gradually started writing about my own stories. Now, I take inspiration from everything—conversations with close people like my husband, to talking with strangers online who admire my work or share their thoughts with me. Talking with others and putting those ideas on paper helps me understand myself better.
I’m also an SA warrior. I went through hell from childhood into my teen years, and there’s a lot I want to express: feelings, moments, fears, strengths… I realized my healing journey became part of my music process, turning my story into my songs. Now, I feel like my work has a purpose, and it gives me the freedom to keep writing without fear of messing up. Since then, the rest has come naturally. I’m not afraid to show others my work or ask them for feedback. Another plus is I like to draw/paint. I don’t do it very well but when I’m doing that it’s like a meditation for me and ideas come to mind. And I NEVER let an idea pass. Always write it down!
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
Right now, I consider myself a Singer & Songwriter—that’s truly who I am. But, besides my music, I also wear many hats.
Around 10 years ago, my husband and I decided to combine our skills. He was a Marketer and became a Web Specialist, while I started as a Graphic Designer and grew into an Art Director and Branding Specialist. My parents always encouraged me to “have a career alongside music” (I know… now I understand music is a career!), so we created a business together, which has grown into something wonderful. Today, my husband runs it, and you can check out our work at uniobranding.com.
Even though our business has a special place in my life and history (and it keeps us afloat), my true passion has always been music.
To share a bit more, my husband and I come from a country where dreams can be tough to pursue—especially for big dreamers like us. In 2022, we moved to the U.S. to chase those dreams, but we faced financial struggles, so I took a job at a bank. I’ve always been adaptable, so if I needed to take any job, I would. But this job also triggered past traumas and made me realize that my sensitivity and nobility don’t always fit in environments like those.
Eventually, I had to take medical leave to heal and reflect. During that time, I rediscovered my passion for music and started writing from my darkest moments. My first song came together when an old friend randomly asked if I wanted to collaborate. Ironically, it turned out to be an upbeat EDM track! It’s called “I’ll Be Ok Eh Ey – The Flower Kid Music,” and it’s about surviving even in tough times (with a bit of humor in the title).
Writing that song cracked open something inside of me, and I haven’t stopped since. I’m still figuring out my style—it leans toward classic rock with some pop influences, though I enjoy experimenting with genres.
For those interested to hear my actual style you can hear it in my newest single “Misery – The Flower Kid Music” that was released in all platforms on November 23rd, 2024. This showcases my true self and my struggles of being stuck in the body of a finance guy lol. And my work doesn’t stop there. I’m currently working on my album for 2025. I don’t have a date yet but my hope is to have it around mid to end of year!
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Adaptability:
I’ve learned that adaptability is one of my strongest traits. Moving to new places and working in different industries taught me how to adjust and thrive. This quality extends to my music, where I’ve embraced versatility as a strength rather than a limitation. I used to worry about fitting into a single style—wondering if people would question whether I was an EDM artist, a rock performer, or a pop singer. Now, I see my versatility as an authentic way to connect with how I’m feeling and to share that emotion with my audience. It’s liberating and powerful, and I know I’m not alone in this experience.
Professionalism:
My commitment to professionalism has always been a cornerstone of my work, whether I’m designing a business card for a small business or performing at a high-profile concert. It’s not just about delivering quality—it’s about being someone others can rely on and trust. This reliability builds strong, lasting relationships, whether with clients, band members, or venue owners. I take pride in creating a positive and professional experience for everyone I collaborate with.
Design Knowledge:
Though I once felt in huge conflict about studying Graphic Design instead of Music, I now see it as a gift. My understanding of branding has helped me position my music as a product and connect with audiences in meaningful ways. From content creation to overall image, branding has become a critical tool in my journey as an artist.
I have 3 main advices if you are starting your journey:
1. Embrace your skills and qualities—it’s what makes you unique and capable of thriving in any situation even if it’s different from what you grew up knowing commonly.
2. Cultivate professionalism in everything you do. Be dependable and deliver your best work—it will set you apart. People will trust on working with you!
3. Learn complementary skills that will empower you to control your narrative and make your work more impactful.
How would you describe your ideal client?
My ideal client values professionalism, creativity, and collaboration. They respect the effort and dedication I put into my work and ensure I’m fairly compensated for the value I bring, not just economically but emotionally. Authenticity is key to them, especially in my performances, as they recognize how it strengthens the connection with the audience.
In music, I enjoy working with venue owners and managers who seek versatile performers capable of creating deep connections and delivering high-quality performances for diverse audiences. I appreciate clients who look beyond follower counts and focus instead on how my talent can bring something unique to their venue but also how I can adapt to their venue’s goals.
Most importantly, my ideal client is communicative and respectful. They value the process of creating something impactful and share a mutual passion for delivering exceptional results. When there’s a genuine connection and understanding, the outcomes in the long run can be pretty awesome!
Contact Info:
- Website: https://theflowerkidmusic.com/
- Instagram: https://www.instagram.com/theflowerkidmusic/
- Youtube: https://www.youtube.com/channel/UCgO7Eg8v99pjWyqz3uXhauw
- Other: https://open.spotify.com/artist/0F5rxw3DNXMwRp9xfKnCS6?si=HgTrT_aaTlSSujlzvDTy7g
Image Credits
Dree Caloobanan
Andrea Saro
Linda Aguilar
so if you or someone you know deserves recognition please let us know here.
