We recently connected with Roberta Salomao and have shared our conversation below.
Hi Roberta, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?
My resilience stems from witnessing my grandmother’s and mother’s entrepreneurial journeys. They transformed their passion for fashion into a thriving business that has empowered women for over 50 years. Watching them navigate challenges, build strong relationships, and consistently deliver exceptional service has deeply inspired me.
My mother and older sister now, following my grandma’s footsteps, continue to pour their heart and soul into the business, ensuring every client feels special. Observing their dedication and seeing the joy they bring to others has instilled in me the importance of perseverance, hard work, and creating meaningful impact in all that I do.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
I recently read a book called The Seven Frequencies of Communication by Erwin Raphael McManus, an author who I have great respect. He reveals the hidden language that connects humanity, explaining how each one of us communicates through one main frequency, linking it straight with our personality. Mine is the Healer frequency, the one that transmits acceptance and wants to extend wholeness to others.
Early in my life, I knew how much I loved entertainment and that my dream was to work in the industry. I didn’t understand at the time fully why and how that would be, people around me often commented things like, “oh, Hollywood”, “it’s all about the glam”, “ego is a big problem”, “people want attention”, among others with the connotation of alerting me from the industry, to be careful where I was putting myself into.
Of course, every place has its downsides, but after 10 years of working in the entertainment industry and meeting the most amazing people, I understand how much we are on it for the art, for others, and for creating purposeful material that will change lives. Entertainment is all about people, it’s a collaborative art that without teamwork, creativity, and diversity, doesn’t go forward. Nowadays being more mature and understanding myself better, I’m so glad that I chose this area and that I keep pursuing it every single day. It’s where I can unleash my Healer frequency onset and offset, in my everyday life but also in the final product created being a live show, a presentation, or a movie.
My philosophy is to trigger positive feelings through entertainment. As I know how much art has changed me/it’s one of the things that makes me feel alive the most, I want to help create that same feeling in others. I know it’s about quality, not quantity but at the same time, the potential reach of entertainment is incredible. The power that one’s artist has to reach and change lives for the better it’s for sure one of the things that I’m most proud of and why I love to work with it.
I think what sets me apart is my know-how of where business and creativity meet. Normally, in this industry, people choose one or the other, but I love to have a keen eye on this intersection. As a producer, I work hard to be a seasoned professional who wears my different hats in whatever necessary situation we face. For me, this varied knowledge with must-have social skills is what a project needs to not only go to the finish line but with excellent worth.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Reflecting on my career, I believe three key qualities significantly impacted my journey:
Cultivating Strong Relationships: building genuine connections with people has been invaluable. Investing time in nurturing relationships has opened doors and provided invaluable support. I believe a crucial reading in this learning for me was: The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John D. Mann.
Mastering Organizational Skills: effective time management and prioritization have been essential. By mapping out my day and setting clear priorities and goals, I’ve been able to maximize my productivity and not miss any important deadlines. Tools like Asana and Toggl Track have been amazing to track and help me.
Perseverance and Resilience: the entertainment industry is notoriously challenging. To navigate its ups and downs, I’ve learned the importance of not giving up. Setting clear goals, maintaining a positive mindset, and surrounding myself with great people have helped me overcome obstacles and stay motivated.
But, most importantly for me, before diving into skill development, it’s essential to establish a strong foundation. Define your “why” – your core purpose and passion. This clarity will fuel your motivation and guide your actions.
One of our goals is to help like-minded folks with similar goals connect and so before we go we want to ask if you are looking to partner or collab with others – and if so, what would make the ideal collaborator or partner?
Yes, as a producer, I’m always open to collaborating with talented writers and directors. I’m particularly interested in live events or stories inspired by real events—projects that challenge the norm and tell compelling stories.
If you’re a writer or director with a vision and a passion for storytelling, looking for some help, I’d love to hear from you. Please feel free to reach out via LinkedIn. Let’s discuss your project and explore how we can bring your vision to life.
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