We were lucky to catch up with Jahleel (dj Jso) Muhammad recently and have shared our conversation below.
Jahleel (DJ JSO), so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?
How I found purpose is strange in the fact that purpose found me, an associate of mine I met in college invited me to be a co host on his radio show and through that experience along with others at the time culminated the amazing career I have today and by chance gave me a purpose to assist those who need my skills and expertise to overcome their challenges and help achieve their goals.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
I am a mobile DJ, news personality and digital media consultant. My primary focus is to help creators and brands grow and find new audiences on social media. I do this in two primary ways using my business The Mic XM as the catalyst. One way I assist creators and brands is through direct or in house production and broadcasting using a underwriting process a draft is written on the brand and then audio/visual is recorded and published to podcast episodes via pre, mid or post roll. Video and/or audio content made from underwriting is also sometimes posted to our brands social media accounts. Video production of physical products or locations and events also play a big part in what I do, as I often attend live events to obtain footage that will be used to create social media content. Which leads to the second primary way of helping creators and brands grow and that is managing social media accounts. It can be a really demanding but exciting career at times being responsible for developing brands identity, optimizing accounts, creating and publishing content, as well as, planning and managing advertisements. I get to see the fruits of my labor as I watch creators and brands I’ve worked with go from zero to hero. As a mobile DJ I’ve had the opportunity to travel the county and play some pretty dope events and meet and partner with some pretty interesting people. Some of my most notable events include The Indie Artists Music Gala an event giving opportunities to independent artists to share the stage with bigger or more popular artists and performers, Open Mic Hosted for the first time at RecPhilly/RecStudios, Family Day Day Party and Community give back presented by Michelle Snow/GTSF. PennyPack Nursing and Rehabilitation center Summer Family Fun Day. Cheyney University Trio Scholars event featuring live performance by Philly Freeway, Big Fish Picnic at FDR Park, Slapwoods New Jersey Brand Launch at two locations in Trenton, NJ and most recently a partnership with Bake’n Bacon Restaurant as I DJ Brunch weekends 10am to 2pm. Whether your a music creator or brand I am sure to be able to assist you whether you’re looking to up your content game on social media, get some quality production or have a DJ set the tone at your next event the work is sure to Impress. Check out past interviews available now on iheartradio just search The Mic XM. Most recent video content available on youtube channels The Mic XM and JsoBeyondTheMic. Interesting in meeting me live catch me at Bake’n Bacon Sat & Sun spinning from 10am to 2pm and trust me you’ll want to stay for the meal.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Looking back the 3 areas of Knowledge that have been most impactful is firstly, self-awareness and this is a tough one because you have to hold yourself accountable for mistakes and often times that means fixing them and it may sound easy but in practice self awareness takes discipline and focus and a level of accountability that does not come natural to most.
Secondly, relationships are crucial when it come to development and growth. How You make people feel when they think or you and your brand often determines if they become a repeated client or recommend you or your brand to others.
Lastly, be vocal, often times closed mouths do not get fed. Tell everyone about your business and talk about it often if there’s a way you can help someone tell them, yes you are selling yourself and no one wants to come off salesy, however take confidence that through the sale you are actually benefiting them as well.
How can folks who want to work with you connect?
I am actively looking to partner with brands and share their products or services on my show and social media accounts. I would like to find a clothing brand and sneaker/shoe brand to partner with as well as accessory brands. Digital product brands that help independent musicians and creators, financial service providers because that is a valuable and needed source for creators. Brands and creators looking to collaborate can reach me on social media @jsobeyondthemic on instagram or send and email to DJJSO@outlook.com. If You need a DJ link is included in my bio or ask me via direct message and i’ll send it to you.
Contact Info:
- Instagram: https://www.instagram.com/jsobeyondthemic/
- Facebook: https://www.facebook.com/themicxm
- Linkedin: https://www.linkedin.com/in/djjso/
- Twitter: https://x.com/Themicxm
- Youtube: https://www.youtube.com/@themicxm
- Other: https://forbesinterview.com/empowering-creative-entrepreneurs-the-impact-of-dj-jso-radio-media-personality/
https://www.hiphopondeck.com/2023/02/dj-jso-radio-media-personality-is.html
https://hiphopsince1987.com/2022/music/dj-jso-radio-media-personality-is-helping-creatives-breakout-into-the-entertainment-industry/
Image Credits
Images taken & owned by The Mic Radio & Media LLC.
so if you or someone you know deserves recognition please let us know here.