We were lucky to catch up with Raelyn Schuelke recently and have shared our conversation below.
Hi Raelyn, so excited to talk about all sorts of important topics with you today. The first one we want to jump into is about being the only one in the room – for some that’s being the only person of color or the only non-native English speaker or the only non-MBA, etc Can you talk to us about how you have managed to be successful even when you were the only one in the room that looked like you?
As a freelance makeup artist, I’ve often found myself as the only one in the room who brings a unique creative perspective. Early in my career, I worked on a project where I was the newest and least experienced artist on the team. Many of the clients had specific expectations, and there was an unspoken assumption that my style or expertise might not align with theirs.
Instead of letting this deter me, I focused on my craft and confidence. I took the time to connect with each client, asking questions about their preferences and explaining my approach. My ability to adapt to different skin tones and facial structures stood out. By the end of the event, my work spoke for itself, and I received requests from clients who initially seemed hesitant.
Being “the only one” has taught me to lean into my individuality rather than shy away from it. It’s allowed me to develop resilience, empathy, and the ability to showcase how diversity in artistry can elevate the overall experience for clients.
Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
I grew up playing with my mother’s makeup and spending hours watching YouTube tutorials where artists showcased their creativity and transformed faces into works of art. That’s where my passion for makeup artistry truly began. Over time, I discovered my love for not only enhancing natural beauty but also exploring the bold, imaginative side of makeup, especially in editorial work.
Now, as a freelance makeup artist, I focus on creating personalized experiences for my clients. Whether it’s a soft, natural look for a wedding or an avant-garde design for a photoshoot, I love bringing my clients’ visions to life while infusing my own artistic touch. What excites me most is the way makeup empowers people—it’s more than just beauty; it’s self-expression and confidence.
Looking ahead, I have big dreams for my career. I want to create a vegan makeup line, skincare products, and makeup brushes that are high-quality and sustainable. Additionally, I’d love to create a documentary where I travel the world to explore what makeup means to different cultures—how they make it, apply it, and the stories behind their traditions.
Right now, I’m focused on growing my brand, connecting with new clients, and exploring creative collaborations. Whether I’m working on set, with brides, or helping someone feel their best for an important moment, I aim to create an experience that leaves a lasting impression. Stay tuned—there’s so much more to come!
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Looking back, the three most impactful qualities in my journey as a freelance makeup artist have been creativity, adaptability, and empathy.
Creativity has been essential because makeup artistry is all about bringing unique visions to life. I’ve learned that practicing regularly, experimenting with different techniques, and drawing inspiration from various sources—like art, nature, and other cultures—are great ways to keep creativity flowing. For those starting out, I’d recommend carving out time to create just for yourself, without any pressure, and to always seek inspiration beyond the beauty industry.
Adaptability has been crucial in working with a variety of clients, skin tones, and preferences. The ability to stay calm and flexible when things don’t go as planned—like last-minute changes or challenging environments—has made all the difference. My advice is to practice staying open-minded and problem-solving on the go. It’s also important to invest in a versatile kit that prepares you for any situation.
Lastly, empathy has been key to building trust and genuine connections with clients. Understanding what they want and making them feel heard and valued is just as important as the artistry itself. For those just starting, I’d suggest focusing on communication and listening skills. Truly understanding your clients’ needs will set you apart.
My advice to those early in their journey: keep learning, stay curious, and don’t be afraid to make mistakes. Growth comes from pushing boundaries, seeking feedback, and continuously refining your craft.
One of our goals is to help like-minded folks with similar goals connect and so before we go we want to ask if you are looking to partner or collab with others – and if so, what would make the ideal collaborator or partner?
’m always open to collaborating with creative and passionate individuals! I’d love to partner with photographers, stylists, models, or other artists in the beauty and fashion industry to create unique, visionary projects. I’m particularly interested in editorial work, themed photoshoots, and anything that pushes the boundaries of makeup artistry.
If you’re interested in collaborating, feel free to reach out to me via email or direct message on social media. Let’s connect and bring something amazing to life!
My email is: [email protected]
Social media: @Rae.makeup.girl
Contact Info:
- Instagram: https://www.instagram.com/rae.makeup.girl/profilecard/?igsh=OXNrN3dubnptbm9s
- Facebook: https://www.facebook.com/share/1BMPB9r1ma/?mibextid=LQQJ4d
Image Credits
Bailey Engweiler
Kevin Coger
Jayden Zabo
Handesigned
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