Meet Lexi Duron

We recently connected with Lexi Duron and have shared our conversation below.

Hi Lexi, so happy to have you on the platform and I think our readers are in for a treat because you’ve got such an interesting story and so much insight and wisdom. So, let’s start with a topic that is relevant to everyone, regardless of industry etc. What do you do for self-care and how has it impacted you?

Since becoming a mom, self-care has taken on a whole new meaning. I went through a period where I put myself last, a cycle I’m still working through, honestly. But over time, I’ve started to see the importance of taking better care of myself. I came to realize that prioritizing my own needs isn’t selfish; it’s actually essential. If I’m not taking care of myself, I can’t be there for anyone else in the way they deserve.

One of the biggest lessons in self-care for me has been learning to accept that I can’t do it all and I don’t need to. Until my daughter turned 11 months, I was running my business while being a full-time stay-at-home mom. I was burning the candle at both ends, thinking I could keep everything “balanced”.

Eventually, I had to come to terms with the fact that saving money on childcare wasn’t worth compromising my mental health. And it wasn’t fair to my daughter either; even though I wanted to spend every moment with her, I couldn’t always give her my full attention. Today, self-care for me means asking for help whether that’s from family, hiring childcare, or communicating my needs to my husband. My husband always offered, but for so long, I was in the habit of saying, “I’m good, I’ve got this.” Embracing help has transformed my mental and physical well-being and has also strengthened my relationships. I’m not constantly operating in stress mode anymore, which means I’m more present with the people I love.

Now, self-care also includes meeting my own basic needs (like showering—moms out there, I know you feel me!) and taking a few moments to get ready for the day, because it just makes me feel good. I carve out time for exercise, especially running, which is my main form of stress relief. I’m also making sure to prioritize my health by stretching every morning, doing exercises for my injured knee, and going to appointments that are easy to push off like a hair appointment and pelvic floor therapy (ah, the joys of motherhood!).

Self-care looks different for everyone, depending on the season of life you’re in, but putting yourself first isn’t selfish. It’s vital to your mental and physical well-being, and by taking better care of myself, I’m able to show up as the mom, partner, and business owner I want to be.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I’m the founder of Wildlee Creative, a branding and website design studio that has grown and evolved over the years from a small side hustle into a full-fledged business. My path to creating Wildlee Creative has been anything but straightforward, shaped by years of experience as a Virtual Executive Assistant and a background in marketing and leadership roles. Along the way, I’ve honed my skills in graphic design, web development, and branding, to find my calling in branding and web design that is fueled by a desire to blend beautiful aesthetics with strategic design to make a real impact.

Inspired by the wild beauty of nature, Wildlee Creative is more than a business to me—it’s a reflection of my love for the outdoors and everything untamed and free. The name itself holds personal meaning: it’s a nod to my beloved Puggle, my own “wild child,” and incorporates my middle name, Lee, a touch that makes each project feel connected and authentic.

At Wildlee Creative, I specialize in crafting brands and websites that rise above the noise of the digital world. I’m all about combining the elegance of nature’s inspiration with the clarity of strategic design. My goal is to create designs that not only look beautiful but resonate with my clients and their audiences in a meaningful way. For me, each project is a new opportunity to bring a brand’s story to life with heart and purpose.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Grit & Resilience: Resilience is the ability to withstand or recover from difficulties, and as an entrepreneur, it’s not about if you’ll encounter challenges but when. The journey is filled with hurdles, and without grit and resilience to push through them, you risk getting stuck or losing momentum. Keep your head down and your chin up—stay focused on your goals, and know that each challenge is a stepping stone rather than a roadblock.

Managing Imposter Syndrome: This can hit hard, especially in the early stages of your journey. I don’t think imposter syndrome truly goes away, but it’s more about learning to manage it. My advice is to stay focused on your ‘why.’ Remember why you’re here, what you want to achieve, and keep your head down to make progress, while keeping your chin up to stay positive. You’ve got this!

Setting boundaries: Boundaries are essential both in your personal life and in business. Without them, others can end up running your life and making decisions for you—sometimes without you even realizing it. For entrepreneurs, especially in the early stages, it’s easy to feel like you have to say ‘yes’ to everything, but that can quickly lead to burnout or take your business in a direction you didn’t intend. Setting clear boundaries from the start helps you to maintain control over your growth and align your business with your vision.

Before we go, any advice you can share with people who are feeling overwhelmed?

It’s easy to get overwhelmed as an entrepreneur, especially when you’re wearing all the hats and navigating social media for marketing. Social media, in particular, can be a big drain on focus, it’s full of advice and countless methods from different people saying, “this is the way to do it.” But when you start listening to too many voices, you’ll end up spinning in circles. So my advice is to choose a few trusted sources of advice, then put your head down and stay focused.

Managing multiple responsibilities is key, and a task management system like ClickUp or Notion can make a huge difference. Even if you’re a solo entrepreneur, setting up a system for all your tasks helps clear headspace and makes it easier to prioritize. I include personal to-dos in my task management, so I can see everything in one place and plan out what I need to tackle first, second, third, and so on.

To stay on track, I typically plan my day the night before, so I know what to focus on as soon as I sit down at my desk. And even though distractions still happen, I keep that day’s tasks listed in my notes app, pulled up on my computer, so I have a quick reminder of my priorities. It’s all about creating a system that helps you stay grounded and focused, even when the workday gets chaotic.

Contact Info:

• Website: https://wildleecreative.com
• Instagram: @wildleecreative_
• Linkedin: https://www.linkedin.com/in/lexiduron/