We caught up with the brilliant and insightful Sergio Ramirez a few weeks ago and have shared our conversation below.
Sergio, we’re thrilled to have you sharing your thoughts and lessons with our community. So, for folks who are at a stage in their life or career where they are trying to be more resilient, can you share where you get your resilience from?
Resilience is something you develop over time. You build it by going through hard things. It’s like a muscle, if you want to build it and make it stronger, you need to exercise it.
My life has always been a challenge since I can remember. Everything I wanted or needed to do required overcoming an obstacle. Even just getting to school and acquiring an education was a challenge for us. I used to live in Tijuana, Mexico across the border from San Diego where I went to school. It would take my parents and I 2-3 hours every day to get me to school. From elementary school all the way to college, that’s more than 15 years of crossing the border daily. At first I didn’t understand why my parents went through that much work just for me to go to school across the border. It later became normal for me and I understood that all the things that require sacrifice and effort pay off more. Nothing that comes easy is worth having. I learned this through my education, fitness and now business. It just became normal for me to experience hardship and learning to overcome it instead of letting it bring me down.
Once this became my new normal, any hardships that life threw at me became easy to overcome. I started focusing on solutions rather than the problem. I started to understand that we cannot grow without challenges and failures. I became less afraid of failing and started to embrace the hard things.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
My main focus now is my coaching business. I help individuals who struggle with their confidence, being overweight and their physical health overcome these obstacles through simple exercise and nutrition. The goal is to experience longevity, a better quality of life and feeling good in their own skin.
I want to help as many people as I can overcome their insecurities. I want to build a community for people to feel safe and comfortable sharing their experiences and knowing that they are not alone. As a coach, I make it my job to connect with each client on a personal level. I don’t just want to build up my client roster, I make sure we are compatible and can work with one another.
Im currently in the process of rebranding my whole business. I no longer want it to just be SRJ Fitness. I want to create a brand that everyone can relate to. Be Ready…

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
I think there are three qualities you absolutely need to succeed with anything in life. Discipline, mental toughness and delayed gratification. These are things that need to be practiced on a regular basis. You aren’t born with them, you need to develop these skills and continue to practice them in order to keep them. Develop these skills and everything you set your mind to will be in reach.
Discipline is something that has always been part of my life. Through sports growing up and now fitness. Mental toughness I started to develop later as I had to do more hard things and overcome challenges and failures. Delayed gratification is doing something over and over and not expecting an immediate reward. Something I learned in the gym and in business. You have to be willing to put in the work without expecting an outcome right away.
If you want to achieve great things and not me average, you need to develop these skills. Do more of the hard things, do things that scare you and continue to challenge yourself. That’s where the growth happens.

Before we go, maybe you can tell us a bit about your parents and what you feel was the most impactful thing they did for you?
As an only child, the most impactful thing my parents did was go all in on me. They gave me every opportunity to do and learn anything I wanted. I learned to play every sport. I learned to play several instruments. I even took acting classes outside of school at some point. My parents sacrificed a lot for me to learn and experience everything that they couldn’t. I became very well rounded acquired many skills growing up. I learned the importance of sacrifice, discipline and hard work from my parents. I wouldn’t be where I am today without them. Now that I am a father as well, I want to be able to provide the same support and lessons to my daughter.
Contact Info:
- Website: https://srjfitness.com
- Instagram: https://www.instagram.com/srj27fitness/



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