Meet Alexa Gold

We’re excited to introduce you to the always interesting and insightful Alexa Gold. We hope you’ll enjoy our conversation with Alexa below.

Hi Alexa , thank you so much for opening up with us about some important, but sometimes personal topics. One that really matters to us is overcoming Imposter Syndrome because we’ve seen how so many people are held back in life because of this and so we’d really appreciate hearing about how you overcame Imposter Syndrome.

As a female music producer who is mostly self-taught, it can be easy to doubt what you do and your place within the music industry, especially as a non-vocalist. I trusted my voice and lyrics and they carried me for years but music production was territory that I only explored as an observer, tentatively asking questions as I peered over someone else’s shoulder. When I first started making beats, I had no clue what I was doing, and it was liberating because there was no pressure to know anything – I was just having fun. But as soon as I let people hear my music, that’s when the small creeping doubts came in. You never know, and can’t control, how people will react to your art.

Imposter Syndrome can have you questioning the best parts of yourself and your experience, even when you have the education, evidence and support to back it up. If you’re not careful, imposter syndrome can lead to self-sabotage and more. I guess there are ways to overcome it, but I haven’t figured out a long-term solution yet. The best thing I can do is remember all the incredible things I’ve experienced in my music career thus far: becoming best friends with one of my band mates; standing on stages that I could only dream of; hosting a music podcast; self-producing my own album (and producing songs for many artists) and meeting so many dope musicians & producers who have supported me in my journey!

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I’ve always been a deeply creative individual and whenever I wanted to try something, I would learn about it and try it without hesitation. I’ve explored several outlets for my artistic inclinations: drawing, poetry, dancing, photography and creating handmade body care products. But music became the main channel for my evolution as an artist. Aside from training in audio engineering and a handful of vocal lessons, I’m pretty much a self-taught/intuitive artist. I’ve learned so much about being a performing artist by just “throwing myself into the fire”. I started as a singer/songwriter actively attending open-mics and jam sessions, using these events as a platform to elevate my skills and presence as a musician and I’m grateful that my musical friendships have been nourishing and inspiring! I’ve created some amazing music and had some life-changing opportunities. For example, I collaborated with Neo-Soul artist Jaguar Wright, Grammy-winning hip-hop artist Cee Knowledge (bka Doodlebug of Digable Planets) and Paul Simon’s lead bassist Bakhiti Kumalo for The Graceland Tribute Band, featuring music from Paul’s Grammy award-winning album “Graceland”. I created a catalogue of soulful Dance records with StealVybe Productions that were heard internationally. And as a co-host of THE BEAT CONNECTION 215 podcast on Youtube, I facilitated discussions that explored the art of Sampling within classic Hip-hop music. Listening to, making and talking music with other super creative folks is always my happy place!

I’m also proud to say, with nearly two decades of experience in the music industry, I’ve evolved to become a Music Producer and Audio Engineer – still blows my mind honestly! Since I’ve attained my audio engineering certification in September 2020, not only has it opened up the possibilities of how I’m able to serve my own artistic vision, but I’m also able to provide music production and engineering services to fellow artists.

In the summer of 2022, I released an album called SUPER LOOPER Vol. One: VISIONS OF GOLD. I can say, without a doubt, that this body of work serves as an aural testament to the ways in which my artistry, spirituality and personal philosophies have evolved within the last few years. Before the world was forced to lockdown and look within, I relinquished control of my musical identity to outside entities, mainly producers who wanted to box me into their vision of who I should be as an artist. Stepping out on faith, I seized the opportunity to expand my professional toolkit and became certified as an audio engineer and its one of the best decisions I’ve ever made. Its led me down a path that’s allowed me to shape and refine my sound in ways that feel refreshingly personal. From the title track “Visions of Gold” to the last song, “Be The Light”, each track is pieced together with samples of award-winning black women creatives (ex. Alice Walker, Jill Scott, Octavia Butler) who share their raw and eloquent worldview on creativity, freedom, self-actualization and the cycles of life and death.

This journey has stretched my creative muscles in unexpected ways, allowing me to experience the kind of freedom that comes with trusting yourself and the process. And now that I’m reinventing myself and my career, I’ll continue working on myself, eventually creating a sustainable business that unites my artistic and spiritual passions so that I can be of greater service to the world.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

At this moment, the three most important qualities that come up for me are:
1) Trusting yourself
2) Being open-minded and adaptable
3) Knowing when to let go or change direction

For anyone starting early in their journey, I would say: it’s incredibly important to trust yourself. So many people will question your choices, and while its valuable to listen, trusting yourself means relying on your intuition, experience, education, and all the lessons and values you’ve learned along the way. Be open-minded and willing to adapt when necessary, because one thing I know as a music artist, you’ll find yourself in so many unexpected and exciting situations that will challenge you but grow you. And lastly, be open to letting go of people, situations and even tools that just don’t fit into your life anymore. While its amazing to be able to keep things long-term, sometimes you do yourself a disservice if you’re not able to walk away when the time is right. To keep the path open for new and hopefully rewarding relationships and experiences.

To close, maybe we can chat about your parents and what they did that was particularly impactful for you?

From my Mom: passed down all of her creative and spiritual gifts.
From my Dad: passed down his charisma, entrepreneurial spirit, business acumen and community-mindedness.

That’s my immediate answer to this question but of course they’ve given me so much more…I love my parents and they have truly been a great support system throughout my life and I’m everything that I am because they’ve been incredible examples for me!

Contact Info:

• Instagram: @AlexaGoldSoul