Meet Sung Yoo

Alright – so today we’ve got the honor of introducing you to Sung Yoo. We think you’ll enjoy our conversation, we’ve shared it below.

Sung , we’re thrilled to have you on our platform and we think there is so much folks can learn from you and your story. Something that matters deeply to us is living a life and leading a career filled with purpose and so let’s start by chatting about how you found your purpose.

Finding purpose required stillness and surrender. It was shaped by a willingness to pause and tune into my consciousness. This process took time and a fierce gentleness in the approach to fully meet it.

By creating intentional space for stillness, I gained clarity—an understanding of how deeply our surroundings influence the way we live, work, and feel. This realization naturally aligned with the technical skills I had been building throughout my education and early career experiences.

Over time, it became clear that my purpose lies in helping others uncover the connection between their environments and their inner lives. Realizing that the expression of my essence could be of service to others was the moment my purpose truly came into sharp focus. It wasn’t an intellectual discovery but a heartfelt experience—one that continues to inspire my work and guide my approach to living.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

My work is dedicated to guiding and designing for those seeking greater alignment in their lives through the transformation of their environments. I create and curate spaces that elevate energy and flow, fostering a profound sense of well-being and harmony.

Rooted in essentialism, Feng Shui, and holistic interior design, my approach reimagines environments with thoughtful, functional design to nurture balance, comfort, and clarity. No matter the size or type of space, I guide clients through a process of refinement, aligning their spaces with intentional energy to cultivate atmospheres that support alignment and purpose.

I believe that spaces shape how we live, work, and feel. By blending design and energy alignment, I guide in creating environments that promote clarity, balance, and intentional living.

This philosophy extends to Big Little Universe, where I design children’s and home products inspired by a principle of essentialism. We can own less that does more, essentials only. Together, my design services and brand bridge the art of design with a mindset about environments that offers a transformative perspective that inspires simplicity, harmony and an elevated everyday lifestyle. I look forward to continuing to help others uncover the profound connection between your space and your well-being.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

The three practices that have been most impactful in my journey are living in the modes of stillness, observation, and curiosity. These practices have helped uncover the stories and energies shaping our experience and the way I approach living.

Stillness or Silence: The ability to pause and create intentional space for stillness is essential. Stillness creates the quiet space necessary for grounding, fostering clarity, and enabling us to recalibrate and reconnect with the environments we intentionally shape and inhabit. It’s a practice that fosters balance, whether it’s through meditation, reflection, or simply disconnecting from the noise in our lives. Cultivating the discipline to embrace stillness is transformative in helping us find alignment.

“If you value only what is visible to you, you will overlook what sustains you.” — @zachbushmd

Observation: The art of observation—in spaces, people, nature, and the intricate details of our surroundings—has been invaluable. It’s not just about seeing but about truly understanding the layers within and around us. Observation is the key to decoding environments, identifying patterns, and adapting with intention. For those early in their journey, I encourage looking beyond the obvious and beginning to pay attention to what’s unfolding beyond yourself.

Curiosity: Curiosity fuels exploration, innovation, and growth. It allows us to see the world from fresh perspectives and serves as a catalyst for meaningful change. Approaching life with a sense of wonder and an openness to learn reveals insights that might otherwise remain hidden. For anyone starting out, embracing curiosity with patience and non-judgment can unlock a deeper understanding of consciousness and purpose.

By committing to these practices, you can build a foundation for a state of being that is not only intentional but also deeply meaningful. These qualities create a path for clarity, alignment, and a greater connection to the world around us, offering transformative potential for both personal and professional growth.

How would you describe your ideal client?

My work is intended for those seeking greater alignment in their life and a grounding environment that supports a sense of well-being, whether feeling unsettled, weighed down, distanced, or misaligned with their environment.

Through a blend of essentialism, Feng Shui, and holistic interior design, we help create spaces that nurture balance, harmony, and comfort. Essentialism focuses on prioritizing only what truly matters—quality and functional essentials—while Feng Shui balances the flow of energy, or qi, throughout the space, enhancing harmony and vitality. Holistic design ensures every element—physical, emotional, and energetic—serves a purpose, creating environments that feel light, intentional, and supportive.

Using Feng Shui principles, we assess the energy within a new or existing space to identify imbalances and design a customized plan to harmonize the environment. No matter the size or type of space, we guide you through a process of refinement. By aligning the space with thoughtful intentions, we help cultivate an atmosphere that nurtures qi—energy that fosters clarity and promotes a seamless flow in daily life.

For those feeling out of sync with their surroundings, our approach provides a pathway to create spaces that serve as sanctuaries with purpose. By integrating essentialism, Feng Shui, and holistic design, our work extends beyond aesthetics to support well–being and personal growth. We design environments that nurture balance, foster energy flow, and unlock each individual’s highest potential, creating spaces that truly reflect and support their journey toward a more intentional and harmonious life.

Contact Info:

Image Credits

Photography: Dominic Lorenzo, Carly Hildebrant, Matt Oliver

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