We recently connected with Jasmine Gerald and have shared our conversation below.
Hi Jasmine , so excited to talk about all sorts of important topics with you today. The first one we want to jump into is about being the only one in the room – for some that’s being the only person of color or the only non-native English speaker or the only non-MBA, etc Can you talk to us about how you have managed to be successful even when you were the only one in the room that looked like you?
As a Black woman, I have often found myself in rooms where no one looked like me. These experiences, while challenging, have taught me invaluable lessons about resilience, adaptability, and connection. In navigating male-dominated industries, I have learned the importance of finding my voice and standing firmly in it. Confidence and assertiveness are not just tools—they are necessities. I’ve discovered that by speaking with clarity and purpose, I can command respect and ensure my contributions are valued.
At the same time, I approach every interaction from a human-to-human perspective. Regardless of backgrounds, I believe we all share commonalities that transcend race, gender, or other differences. By focusing on these shared experiences and building authentic relationships, I’ve been able to break down barriers and foster genuine connections with colleagues and peers. This mindset has allowed me to navigate unfamiliar spaces with grace and confidence while remaining true to who I am.
These dual approaches—being assertive when needed and human-centered always—have helped me not only survive but thrive in environments where I stand out. They’ve empowered me to lead, collaborate, and inspire others, creating a path for success that is uniquely my own.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
I am Jasmine Gerald, the proud owner of Jasmine’s Caribbean Cuisine and S’Aimer NYC, two unique dining destinations located in the heart of New York City. Growing up in the Virgin Islands, my mother managed a fine dining French restaurant in St. Thomas. At the time, I didn’t realize how much her work would influence me. I began my career in the beauty industry, but life has a way of coming full circle. Today, I find myself drawing inspiration from those early experiences as I bring my own vision to life as a restaurateur.
Jasmine’s Caribbean Cuisine opened during the pandemic, providing not only bold, authentic Caribbean flavors but also a place for community and comfort in challenging times. As the only Caribbean restaurant on Restaurant Row, it has become a hub for sharing the vibrant culture, music, and spirit of the islands with guests from around the world.
S’Aimer NYC, my second restaurant, combines Caribbean and French influences, reflecting my connection to both cultures. It’s an elegant dining experience that celebrates the art of food, blending sophistication with warmth.
Earlier in my entrepreneurial journey, I founded a holistic haircare line, which taught me invaluable lessons about connecting with people and building a brand with purpose. While I’ve since shifted my focus, those lessons remain at the core of how I approach my work today.
What excites me most is creating spaces where guests feel seen, valued, and inspired. Whether through themed events, private dining, or everyday service, my goal is to celebrate the richness of culture and foster meaningful connections. As I reflect on my journey, I’m reminded of how far I’ve come and how life’s unexpected turns often lead us exactly where we’re meant to be.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Looking back, three qualities that have been most impactful in my journey are resilience, adaptability, and the ability to connect with people authentically.
1. Resilience: As someone who opened Jasmine’s Caribbean Cuisine during the height of the pandemic, I’ve learned that challenges are inevitable, but success comes from your ability to push through, even when things seem impossible. My advice is to embrace setbacks as opportunities to learn and grow. Keep your vision in mind and don’t let obstacles deter you.
2. Adaptability: Transitioning from the beauty industry to owning two restaurants, I’ve had to learn quickly and adapt to new environments. Success requires the willingness to step outside your comfort zone and embrace change. For those just starting out, my advice is to stay curious and open-minded. You never know where life will take you, but being adaptable ensures you’re ready for any opportunity.
3. Authentic Connections: Whether it’s with guests, staff, or the community, building genuine relationships has been key to the success of my businesses. I’ve always approached people with honesty and care, and it’s made all the difference. For those early in their journey, focus on creating meaningful relationships. It’s not just about networking—it’s about truly understanding and connecting with others.
These qualities have shaped me as a person and an entrepreneur, and I hope others can develop them in their own unique way to forge their path to success.
As we end our chat, is there a book you can leave people with that’s been meaningful to you and your development?
One book that has played an important role in my personal and professional development is *The Four Agreements* by Don Miguel Ruiz. Its simple yet profound wisdom has been a guiding force in how I navigate challenges and approach life.
The agreement to “Be Impeccable with Your Word” resonates deeply with me. Whether it’s managing my restaurants, or building relationships with my team and customers, I’ve learned the power of clear, intentional, and kind communication. Words carry energy, and I strive to use mine to uplift and inspire those around me.
Another agreement, “Don’t Take Anything Personally,” has been invaluable in the hospitality industry, where you encounter a wide range of personalities and situations. This principle has taught me to stay grounded, focus on the bigger picture, and not let external negativity disrupt my vision.
Finally, “Always Do Your Best” is a philosophy I live by. Whether it’s creating an unforgettable dining experience for guests or tackling unexpected challenges, I remind myself to give my all with what I have at any given moment. It’s not about perfection but about effort and consistency.
This book has been a reminder to live authentically, stay centered, and lead with purpose. These lessons have profoundly influenced how I approach my businesses and life as a whole.
Contact Info:
- Website: https://Jasminecaribbeancuisine.com
- Instagram: @jasminescaribbeancuisine.com
Image Credits
Jasmine’s Caribbean Cuisine owns all rights to the selected photos.
so if you or someone you know deserves recognition please let us know here.
